M&M'S' Invites America To Vote For The Newest Peanut M&M'S Flavor

The search is on for the next great peanut M&M'S Peanut that is. In honor of their 75 th anniversary, M&M'S is empowering fans to choose the brand's newest peanutflavored addition to its iconic line-up in a nationwide "Flavor Vote."

M&M'S Peanut which became an instant classic when it was first introduced in 1954 will be joined on shelves with a new peanut flavor this fall. Three new, nutinspired challengers Honey Nut, Coffee Nut and Chili Nut will go head-to-head vying for America's hearts and stomachs and to win the coveted position of sitting side-by-side with M&M'S Original Peanut. Fans of the brand will be able to purchase and taste each of the new flavors for themselves via retailers nationwide and then cast their vote, once a day until June 17 at http://peanutflavor.mms.com or by texting the word "Vote" to 87654.

"At Mars Chocolate North America, we know M&M'S would not be the brand it is today without our fans," said Tanya Berman, Director, M&M'S Brand. "As we celebrate our 75 th Anniversary, 'Flavor Vote' is the perfect opportunity to say thanks by empowering them to write the next chapter in our brand's colorful history by choosing the newest M&M'S Peanut flavor."

The Tasting Fun Doesn't End Here!
Once fans cast their vote for their favorite new M&M'S Peanut flavor, they are entered for the chance to win* $100,000 and earn the title of the official M&M'S Taste Tester. The winner will be announced in August along with the winner of the 'Flavor Vote,' which will remain on retailer shelves nationwide.

The brand expects to see a "colorful" but friendly competition put on by all of the "Flavor Vote" campaign participants and encourages fans to rally for their favorite using the hashtag #MMSFlavorVote.

For more information, please visit http://www.mars.com/ and follow us at Facebook.com/mms, Twitter.com/mmschocolate, Instagram.com/mmschocolate and Pinterest.com/mmschocolate.

*M&M'SBrand Peanut Flavor Vote Game. NO PURCHASE NECESSARY. PURCHASE WON'T INCREASE CHANCES OF WINNING. Game begins at Noon ET on 3/1/16 & ends at 11:59:59 AM ET on 6/17/16. Open to legal residents of 50 U.S./D.C., age 13 or older as of date of participation. To play, visit Facebook.com/mms or text VOTE to 87654.(4 sent messages per play. Message & data rates may apply. Automated msgs. Send STOP VOTE to 87654 to stop mgs; send HELP VOTE to 87654 for help.)Participation subject toOfficial Rules. Void where prohibited. Sponsor: Mars Chocolate NA, LLC. Not sponsored by or associated with Facebook. /TM trademarks Mars, Incorporated, 2016

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare PEDIGREE, ROYAL CANIN, WHISKAS, BANFIELD Pet Hospital, CESAR, SHEBA, DREAMIES and NUTRO; Chocolate M&M'S, SNICKERS, DOVE, GALAXY, MARS, MILKY WAY and TWIX; Wrigley DOUBLEMINT, EXTRA, ORBIT and 5 chewing gums, SKITTLES and STARBURST candies, and ALTOIDS and LIFESAVERS mints. Food UNCLE BEN'S, DOLMIO, EBLY, MASTERFOODS, SEEDS OF CHANGE and ROYCO; Drinks ALTERRA COFFEE ROASTERS, THE BRIGHT TEA COMPANY, KLIX and FLAVIA; Symbioscience COCOAVIA and WISDOM PANEL.

SOURCE Mars Chocolate North America

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