Kellogg's' Merges Two Breakfast Favorites - Raisin Bran' And Granola To Create A Delicious New Pairing

Kellogg's Raisin Bran is updating the classic favorite with a breakfast staple that more and more adults are indulging in each day granola. Made with satisfying crisp bran flakes and crunchy granola oat clusters, combined with the sweet taste of sun-kissed raisins and honey, Raisin Bran Granola provides a flavorful and nourishing start to the day.

Raisin Bran Granola is offered in two delicious flavors that are sure to provide a wholesome delight in every bite Raisin & Honey Granola and Cranberry Almond Granola. Packed with the goodness of real fruit, Raisin Bran Granola is low in fat and provides an excellent source of fiber at 200 calories per serving, allowing adults to feel good about their morning routine.

"We listened to our biggest fans to create the perfect granola blends they were yearning for in a breakfast option that doesn't compromise the delicious Raisin Bran taste," said Jeremy Harper, senior marketing director for Kellogg's morning foods. "That's why we worked hard to keep the cereal staple at the forefront of the granola the crisp bran flakes and sweet raisins are what we're known for."

Kellogg's Raisin Bran Granola joins the lineup of four Kellogg's Raisin Bran cereals, including:

• Kellogg's Raisin Bran Original
• Kellogg's Raisin Bran Crunch
• Kellogg's Raisin Bran Omega-3 from Flaxseed
• Kellogg's Raisin Bran with Cranberries

Visit www.Kelloggs.com for more information on the new Kellogg's Raisin Bran Granola, available now at grocery and mass retail stores nationwide for a suggested retail price of $3.99.

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About Kellogg Company

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Cheez-It, Eggo, Mini-Wheats and more that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days TM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

SOURCE Kellogg Company