Guatemalan Antigua Pacamara Joins Friend2Farmer Line of Direct Trade Coffees Roasted by Crimson Cup Coffee & Tea

By: Nov. 30, 2015
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Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea, Roast magazine's 2016 Macro Roaster of the Year, has added Guatemalan Antigua Pacamara to its Friend2Farmer line of direct trade coffees.

"This fully washed, patio-dried coffee is arguably one of the finest that can be found in Central America," said Crimson Cup Founder and President Greg Ubert. "With its consistently tantalizing flavors, it is sure to impress any coffee aficionado."

This coffee is grown at an elevation of 5,100 feet on a small estate at the foot of the massive Volcán de Agua volcano. The rich, volcanic soil produces a flavor that is subdued, richly acidic, yet balanced with pleasant floral tones.

Crimson Cup coffee buyers discovered this fine coffee during a trip to several Central American coffee-growing countries earlier this year. They encountered the coffee while cupping with Q Grader Jorge De Leon Ovalle, who develops Guatemalan blends exclusively for Crimson Cup.

De Leon ranked as the number-one Q Grader in Guatemala and number eight worldwide at the 2015 World Cup Tasters Championship. He works with his father, Jorge De Leon senior, also a licensed Q Grader, to help local coffee farms produce and sell their coffee to American roasters.

"The Pacamara varietal is a mix of the Pacas and Maragogype, and has become more popular over the last five years due to its flavor profile," said Coffee Buyer Brandon Bir. "After light roasting, it displays notes of jasmine, tropical fruit and brown sugar."

Crimson Cup developed its Friend2Farmer direct trade program to ensure that farmers receive a fair share of proceeds from coffee sales. The company pays an above-market premium to farmers, who can then invest in agricultural and community improvements. Crimson Cup coffee experts also collaborate with farmers on ways to improve the quality of the coffee and quality of live for farmers, workers and their communities.

Roast magazine editors cited Crimson Cup's work in cultivating relationships with coffee growers around the world as a factor in awarding the 2016 Macro Roaster of the Year title to the Columbus, Ohio roaster.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine's 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company's own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.



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