Crimson Cup Coffee & Tea, 2016 Roaster of the Year, Offers April 21 Webinar on How to Open a Coffee Shop

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea, Roast magazine's 2016 Macro Roaster of the Year, will reveal secrets to opening a coffee shop at a live webinar on Thursday, April 21, at 2 p.m. EST.

In this no-cost webinar, company leaders will deliver insider insight developed over 25 years as a specialty coffee roaster and coffee franchise alternative. Anyone who owns or is thinking about opening a coffee shop is invited to register via the Crimson Cup website.

"If you've ever considered opening a coffee shop, you'll want to attend this webinar," said Greg Ubert, founder and president. "In just an hour, we'll cover everything you need to get started."

Ubert is the author of Seven Steps to Success in the Specialty Coffee Industry. The proven steps outlined in his book form the basis of Crimson Cup's coffee shop franchise alternative program, which has helped more than 250 independent coffee shops in 29 states start and maintain successful businesses. The book includes a template for creating a professional coffee shop business plan.

The webinar is just another way that Crimson Cup supports the community of independent coffee houses. "Education, sharing knowledge and training are a big part of our mission," Ubert said. "We developed the 7 Steps program as an alternative to expensive coffee franchises because we have a passion for helping independent coffee shops succeed."

Roast Publisher Connie Blomquist said that Crimson Cup's focus on education was a major contributor to its winning the 2016 Macro Roaster of the Year title. Judges also considered the roaster's work in cultivating relationships with coffee growers around the world, commitment to supporting local charities and innovation in cold-brew coffee.

In client surveys, Crimson Cup has found that 85 percent of coffee-shop customers completing its 7 Steps training program have been in business for five years or longer. By comparison, federal government statistics show that about half of all new restaurants - including independent coffee shops - close within three years of opening.

To learn more about Crimson Cup's 7 Steps program or to schedule an initial consultation, call 888-800-9224 or visit the Crimson Cup website.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine's 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, colleges and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company's own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.