Carolines on Broadway Joins 'Comedy Central Certified Club' Nationwide Initiative
"COMEDY CENTRAL has established a great relationship with Carolines on Broadway through our live touring arm and with the 'Certified Club' initiative we will be able to deepen our connection with Carolines on Broadway and fans of comedy throughout the New York area," said Fried. "Through this new venture, Carolines on Broadway will be able to showcase and market its venue on a national scale via our massive promotional footprint and COMEDY CENTRAL will be able to extend its brand on-the-ground by directly engaging fans in New York."
"We're thrilled to have this opportunity to grow and expand our partnership with COMEDY CENTRAL to include this exciting new initiative," says Caroline Hirsch, founder and owner of Carolines on Broadway and the New York Comedy Festival. "It's a great opportunity to showcase the Carolines brand with COMEDY CENTRAL through its many marketing and promotional channels while it also provides COMEDY CENTRAL a unique opportunity to develop its brand in the New York market through these new initiatives at the club."
Founded in 1982, Carolines on Broadway is one of the country's most popular live entertainment destinations and special events venue, presenting the best comedy entertainment in its spacious, upscale environment seven days a week, 365 days a year. Carolines on Broadway is located at 1626 Broadway, between 49th and 50th Streets, in the heart of New York City's Times Square district. For more information or to purchase tickets, visit Carolines on Broadway online at www.carolines.com, or call 212.757.4100. Follow Carolines on Twitter and become a fan on Facebook.
Available on-air, online and on-the-go, COMEDY CENTRAL (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a whollyowned unit of Viacom Inc. (NASDAQ: VIA and VIAB).