BrightLine, the leading provider of interactive television solutions for entertainment and advertising and Maybelline New York, the world's leading cosmetics brand announce the launch of a flagship collaborative experience amplifying NBC's Fashion Star, showcasing Maybelline New York products and makeup artist tutorials straight from the Fashion Star runway. The interactive experience allows viewers to go behind-the-scenes with celebrity makeup artist, Julianne Kaye for runway secrets and how-to beauty videos from this season's winning makeup looks. Features include:
"Reaching our core consumers through innovative and engaging media is vital in continuing the authenticity of the Maybelline brand. Together with BrightLine we have carried this engagement into the interactive television space, inspiring fans to enter into a two-way dialogue with our brand," Karen Mlynarczyk, VP, Media and Integrated Marketing, Maybelline New York.
The Maybelline interactive destination is live through May 13 on Dish Network channel 94 and DirecTV channel 111, coinciding with the conclusion of Fashion Star's second season. New content will be added regularly to offer audiences the latest from the runway. BrightLine is committed to assisting Maybelline New York in creating the premiere destination for fashion forward beauty. "BrightLine is thrilled to assist Maybelline New York reach a broader engaged TV audience with tested and proven interactive television advertising solutions," said Robert Aksman, Founder, CXO, BrightLine.
About BrightLine
BrightLine is the leading global provider of interactive television solutions for entertainment and advertising. BrightLine's data-driven In-Television solutions increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed interactive programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior, viewer-driven brand interactions. BrightLine's proprietary IQ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated, programmatic advertising experiences. BrightLine's platform agnostic solutions launch across all television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv.
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