TV: Nederlander Brings Excitement to the Stages of China

By: Mar. 12, 2009
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Robert Nederlander, Jr., a third generation member of the Nederlander family, is the President of Nederlander Worldwide Entertainment and co-founder of Beijing Oriental Broadway International Theatre Management Company, Ltd.

Recent productions presented by Mr. Nederlander that have toured China include 42nd Street and Aida, He recently sat down with BWW TV and gave us a look at those Broadway favorites and a sneak peek at the upcoming projects he'll be bringing to stages worldwide!

As an entrepreneur and expert in new business development in live entertainment, he has overseen the strategic planning and financing for many of Nederlander Worldwide Entertainment's business interests, including Nederlander New Century.

Mr. Nederlander co-founded Nederlander New Century to bring the greatest Broadway Musicals to China, and also to develop and present the best in Chinese performing arts within the USA. Nederlander New Century is the first foreign joint venture authorized by the Chinese government to operating in China's theatrical industry.

Nederlander Worldwide Productions and The Eastern Shanghai Cultural Film and Television Group partnered to present the China on Broadway production of "Soul of Shaolin," a new Chinese martial arts spectacle. The production began previews on Tuesday, January 13 and opened on Thursday, January 15 at Broadway's Marquis Theatre. "Soul of Shaolin" played a limited engagement of 24 performances in celebration of the Lunar New Year* - the year of the Ox.

"Soul of Shaolin" marked the first time a production from the People's Republic of China has appeared on Broadway. It also marked the inaugural production of China on Broadway which is a historic partnership between Nederlander Worldwide Productions and Eastern Shanghai Cultural Film and Television Group. China on Broadway's American and Chinese partners will work together to develop and produce theatrical projects for global audiences. China on Broadway will bring an annual theatrical event featuring leading Chinese artists to Broadway in celebration of the Lunar New Year.

Nederlander Worldwide Productions, LLC and affiliates (NWP) are led by Robert Nederlander, Jr., a third generation member of the Nederlander family, one of the great dynasties of the American theater. Mr. Nederlander founded and has personally overseen NWP's efforts in China since 2000, establishing the first Chinese foreign joint venture in the performance industry and creating a highly successful network of Chinese theaters for their touring productions including, in part, Beijing, Shanghai, Hangzhou, Nanjing, Ningbo, Wuhan, Xi'an and Tianjin.


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