TodayTix Launches In Sydney With Australia's First Mobile Rush Ticketing Technology
TodayTix, the global ticketing platform connecting audiences to live performances around the world, has launched in Sydney today, offering the first 'mobile Rush' theatre tickets in Australia in partnership with Opera Australia's West Side Story on Sydney Harbour.
Rush ticketing traditionally requires customers to arrive in-person at the box office the morning of a show to purchase same-day discounted tickets. By leveraging the TodayTix mobile Rush ticketing technology, West Side Story buyers can now purchase $40 Rush tickets (plus a $5 booking fee) directly through the TodayTix app, eliminating the need to queue up at the theatre for last-minute access on the day of the performance.
To 'unlock' mobile Rush tickets, TodayTix users are simply asked to spread the word on their social media account. Once unlocked, the $40 price point will be made available to in-app every morning of the performance, first come first served, starting at 9am.
TodayTix CEO and Co-Founder, Brian Fenty, said "Rush ticketing is an exciting cultural and traditional aspect of the theatre experience, but has only ever been accessible to people near enough to the theatre to line up in person. Our 'mobile Rush' program gives all audiences equal access to last-minute tickets, regardless of their location. This is just one of many ticketing options we will be rolling out in Sydney and beyond, as we partner with some of the country's best shows to give all Australians more affordable access to live theatre and entertainment."
Opera Australia's Head of Marketing and Tourism, John Quertermous, said "TodayTix has revolutionized the way that people buy tickets for performances all over the world. We're so excited to be offering Sydneysiders and visitors the chance to see our first musical on Sydney Harbour, at an amazing price with an amazing new piece of technology."
TodayTix's arrival in Sydney follows a successful Melbourne launch in January which connected Melbournians with exclusive access to Harry Potter and the Cursed Child, Melbourne Theatre Company, Malthouse Theatre, and more.
TodayTix connects more than 5 million theatregoers worldwide to more than 1,200 live performance venues around the world and gives audiences affordable access to tickets up to 75% off the box office price. Through an emphasis on mobile technology, clarity on prices, and partnerships with the most in-demand shows, TodayTix connects young audiences with the arts, with Millennials comprising 65% of their customers.