Viva Forever 2012

Opened: December 11, 2012
Closing: June 29, 2013

Viva Forever - 2012 - West End History , Info & More

Piccadilly Theatre
(Piccadilly Circus) Denman Street London

VIVA FOREVER! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today�s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she�d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.



With songs from the incredible SPICE GIRLS, Producer Judy Craymer has assembled a creative team that includes script writer JENNIFER SAUNDERS (Absolutely Fabulous, French & Saunders) and director PAUL GARRINGTON to bring the fresh, original story of VIVA FOREVER! to the stage.



VIVA FOREVER is produced by Judy Craymer in association with Universal Music, Simon Fuller and the Spice Girls.


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VIVA FOREVER! to Close in West End this June; Producer Comments
by Carrie Dunn - May 2, 2013


Producer JUDY CRAYMER has confirmed that VIVA FOREVER! the new musical, inspired by the songs of the SPICE GIRLS, has posted closing notices at the Piccadilly Theatre for 29 June, 2013.

VIVA FOREVER! To Close On June 29
by Carrie Dunn - May 2, 2013


Media outlets are reporting that Viva Forever!, the Spice Girls musical with book by Jennifer Saunders, will be closing on June 29.

Victoria Beckham Says 'Cheerio' to Spice Girls; Officially Retires from Singing
by Caryn Robbins - March 27, 2013


Ohnotheydidn't.com reports that Spice Girls member Victoria Beckham is officially saying 'cheerio' to the popular British pop girl group. According to the report, the singer has officially retired as a vocal performer, despite recent plans for a Spice Girls Australian tour and a current Broadway-bound musical featuring the songs of the legendary group.

STAGE TUBE: VIVA FOREVER! Releases New TV Spot!
by Stage Tube - March 10, 2013


Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. Viva Forever! just celebrated its 100th performance in the West End on March 8, and the show has released a new TV spot. Watch it below!

BWW UK EXCLUSIVE: Behind the Scenes for VIVA FOREVER's Glamorous Opening Night!
by Kelsey Denette - January 17, 2013


Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening on 11 December 2012, at the Piccadilly Theatre in London's West End. Go behind the scenes below!

ITV1 To Show 'THE SPICE GIRLS STORY: VIVA FOREVER' On Christmas Eve
by BWW - December 24, 2012


The programme claims to tell 'the definitive story of one of pop music's biggest ever all-female groups' and also follows the creative process prior to the launch of the musical Viva Forever! - based on their music, produced by Judy Craymer, and written by Jennifer Saunders.

BWW Reviews: VIVA FOREVER!, Piccadilly Theatre, December 20 2012
by Kevin Sherwin - December 21, 2012


It must have seemed like a no-brainer. Take the back catalogue of one of the most successful and iconic pop groups of all time, get national semi-treasure Jennifer Saunders to write the script, and add Mamma Mia! producer Judy Craymer for good measure. A recipe for success, surely?

STAGE TUBE: VIVA FOREVER! World Premiere Footage - Red Carpet, Opening Night Party and More!
by Stage Tube - December 13, 2012


Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening on 11 December, 2012, at the Piccadilly Theatre in London's West End. Click below for footage from the red carpet, highlights from the show, interviews with the producers and cast at the opening night party and more!

STAGE TUBE: Spice Girls Reunite at VIVA FOREVER Opening!
by Nicole Rosky - December 12, 2012


Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening last night, 11 December, 2012, at the Piccadilly Theatre in London's West End. Check out what the ladies had to say below!

Photo Flash: Spice Girls Reunite at VIVA FOREVER! Opening Night in London!
by BWW News Desk - December 11, 2012


Producer Judy Craymer presents Viva Forever!, the new musical written by one of Britain's most brilliant comediennes and BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The Spice Girls reunited in honor of the show's opening tonight, 11 December, 2012, at the Piccadilly Theatre in London's West End. BroadwayWorld brings you a photo of the group below!

Review Roundup: VIVA FOREVER! Opens in the West End
by Review Roundups - December 12, 2012


Producer Judy Craymer presents Viva Forever!, the new musical written by Britain's BAFTA winning writers Jennifer Saunders, (Absolutely Fabulous, French & Saunders) and featuring the multi-million-selling songs of The Spice Girls. The show began previews on 27 November with the official opening last night, 11 December, 2012, at the Piccadilly Theatre in London's West End. Let's see what the critics had to say...

Photo Coverage: VIVA FOREVER Production Shots!
by Carrie Dunn - December 11, 2012


The latest photos from the Spice Girls musical!

TV: Video Highlights from VIVA FOREVER! The New Spice Girls Musical!
by Robert Diamond - December 11, 2012


We've got a first look at video highlights from the show!

Photo Coverage: First Look at Spice Girls Musical - VIVA FOREVER in the West End!
by Robert Diamond - December 10, 2012


We've got a first look at photos from the show, which opens on December 11!

Viva Forever History

Other Productions of Viva Forever

2012   West End
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