Heather McMahan at DPAC – Durham Performing Arts Center

If you don’t know who Heather is already, don’t worry you will. A beloved Instagram storyteller & the best friend everyone wants, Heather’s 2019 saw her fandom skyrocket with fans and the industry falling for her voice, her wit and her southern flair. Her audience on the platform has an average rate of engagement 4.4x higher than the average influencer on the platform and her growth has been explosive, doubling her following in just three months.

Last summer Heather debuted her podcast, ABSOLUTELY NOT WITH HEATHER MCMAHAN, which leapt into the top ten on iTunes on the day of the release. In September 2019, Heather embarked on her first live tour, appropriately titled “The Farewell Tour.” The tour sold out venues from Atlanta to Charleston in under a minute, numbers that blew away all involved.

Heather has co-hosted the fourth hour of THE TODAY SHOW—once with Jenna Bush Hager and twice with Hoda—and has an open door to return. She previously hosted E!’s DAILY POP.