Creative Director of Marketing - Mill Mountain Theatre

JOB SUMMARY

The Creative Director of Marketing is responsible for developing and implementing all of the company’s in-house marketing, public relations, and advertising strategies. The Creative Director of Marketing is responsible for promoting MMT’s events and mission through social media and engagement with press and news media outlets. They are responsible for collecting and distributing all media for MMT and keeping MMT’s online presence up to date.



DUTIES/RESPONSIBILITIES

Creating regular content for all MMT social media accounts including Facebook and Instagram.



Research new social media platforms and earned media opportunities.



Answering messages from patrons on our social media accounts



Researching, building, and maintaining community partnerships for shared marketing opportunities



Developing weekly email blasts to promote productions, classes, & special events



Updating all Community Calendars and media organizations



Working with the Director of Development on community engagement and donor relations



Working with the Producing Artistic Director on marketing/branding decisions, including the development and design of promotional materials



Creating and editing photo and video marketing material



Keeping MMT’s website up to date with new content and class registration pages



Developing and executing strategies for group sales, single tickets, subscriptions (season ticket) with the Producing Artistic Director, Business Manager, and Box Office Manager



Monitoring Marketing and Public Relations expenses throughout the year to ensure that budget goals are met



Writing and distributing press releases to media outlets for all programming and events



Working with Marquee Digital to create digital playbills



Design and coordinate print materials alongside SwiftPrint



Coordinate production videographer for archival and promotional footage



Maintain press release recipient email list



Uphold MMT’s brand guidelines and messaging



Creating and editing photos and videos for all social media content, with the exception of official production photos; this may involve attending classes and rehearsals to curate content



Creating basic graphic design for social media posts and promotional materials



Directing, shooting, and editing commercials for MMT and MMTC



Organizing creation and distribution of promotional materials, including banners, window treatments, sandwich boards, and posters



Writing show copy for digital and print promotional materials



Arranging TV and Radio interviews to promote productions



Working with the Director of Development to ensure that sponsors or groups receive appropriate recognition



Building and maintaining positive relationships with patrons for present and future sales through all PR



Conducting and analyzing regular and special surveys to gather information about audience reactions to specific productions, demographics, and other patron behavior



Evaluate and monitor current marketing strategies and measure KPI’s



QUALIFICATIONS

Minimum 2 years experience in marketing/public relations or arts administration, preferably in the performing arts

Social media management skills

Graphic design skills (portfolio may be requested)

Strong writing skills and press release experience (portfolio may be requested)

Photo, video, or sound editing experience (portfolio may be requested)

Experience working with Final Cut Pro, Canva, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Audition and Adobe Premiere Pro

Donor relations experience

Experience editing websites through WordPress

Ability to generate and meaningfully analyze reports in MS Excel

Strong customer service skills

Photography experience

Knowledge of and passion for the performing arts, specifically theatre

Housing within driving distance of Roanoke (if relocating, MMT will provide housing for the first 4 weeks of the contract)



WORKING CONDITIONS

Mill Mountain Theatre operates on a flex work schedule. This job will require occasional work on nights and weekends.



All overtime will be compensated and must be approved by the Producing Artistic Director.



EQUAL EMPLOYMENT OPPORTUNITY

The purpose of the Equal Employment Opportunity Policy is to ensure equal opportunity in the conduct of all Mill Mountain Theatre business activities.



In addition, MMT business decisions shall be made without regard to the following: race, religion, national origin, sex, marital status, status with regard to public assistance, age, disability, U.S. veteran status, or sexual orientation.



It is the policy of MMT to provide an atmosphere free of:



Religious bias.



Harassment on the basis of a person’s national origin.



Discrimination against any employee or applicant because he/she is a disabled veteran.



Discrimination against any employee or applicant as a result of their physical disability in accordance with all applicable provisions of the Americans with Disabilities Act (“ADA”).



Diversity, Equity, Inclusion and Belonging

Mill Mountain Theatre is taking actionable steps to provide and increase opportunities for BIPOC artists and theatre-makers. We are focused to ensure authentic casting that reflects the creative vision of each work we produce. Our creative team is committed to fostering a safe environment for all, on and off our stage.



MMT cares about the well-being of our artists, staff, patrons and volunteers and is committed to diversity, equity, inclusion, belonging and anti-racism. We can do more. And we are.



AMERICANS WITH DISABILITIES ACT

The Americans with Disabilities Act (“ADA”) is intended to protect qualified individuals with disabilities against discrimination in employment and in the provision of services to the public. MMT is committed to compliance with the ADA and will engage in the interactive process with the candidate or employee to determine whether a reasonable accommodation can be found as soon as it is put on notice of the potential need for an accommodation. All employees are strictly prohibited from discriminating against qualified applicants or employees with actual or perceived disabilities, or patrons with actual or perceived disabilities. All requests for accommodation should be made in writing and directed to the Producing Artistic Director.



Full-Time Position. Flexible start date.



Please submit a cover letter, portfolio and resume to ginger@millmountain.org. When submitting, use "Creative Director of Marketing" as the subject line.
Salary: $35k-$37k