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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

One Direction to Celebrate New Album 'Four' on TODAY SHOW 11/17
by Matt Tamanini - September 12, 2014

Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort. Kicking off the bands album release week, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson will join the TODAY sho...


NBC's TODAY Posts Solid Ratings Gains
by Caryn Robbins - November 21, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - August 21, 2014

NBC's TODAY continues to gain momentum and narrow the competitive ratings gaps. For the week of August 11....


NBC's TODAY Posts Long-Term Ratings Growth
by Caryn Robbins - September 27, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program. Year over year, TODAY is up 21% in A25-54 compared to GMA's 6%. CBS is flat....


NBC's TODAY Continues to Post Ratings Gains
by Caryn Robbins - July 31, 2014

NBC's TODAY continues to gain momentum posting season-to-date growth among total viewers and the key demo A25-54....


NBC's TODAY Up in Total Viewers & All Key Demos
by Caryn Robbins - May 01, 2014

NBC's TODAY continues to gain momentum posting significant long-term ratings growth. Season-to-date, TODAY ranks as the #1 morning news broadcast among A18-49...


THE TODAY SHOW Posts Ratings Gains
by Tyler Peterson - March 13, 2014

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Throughout the week of March 3, TODAY narrowed its key demo and total viewer gaps with GMA. Bolstered by the Oscars and the Dancing with the Stars cast reveal, GMA had strong deliveries early in the week, however TODAY r...


NBC's TODAY in Only Morning News Shot to Post Across the Board Growth
by Caryn Robbins - April 10, 2014

NBC's TODAY is #1 in the coveted 18-49 demo and continues to deliver solid ratings growth. For the week of March 31, TODAY was the only morning news program posting across the board growth versus last season...


Ariana Grande Leads Guests on TODAY SHOW 8/25-29
by Matt Tamanini - August 22, 2014

Ariana Grande performs live on the TODAY plaza. Betty Who performs live on TODAY. Seth Meyers, Adrien Brody, Jennifer Aniston, Patricia Clarkson also guest....


THE TODAY SHOW Continues Ratings Growth
by Tyler Peterson - March 20, 2014

March 20, 2014 – NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the week of March 10, TODAY slashed the total viewer gap with GMA versus the prior week by 263k. Out of all of the morning shows, TODAY delivered the most total viewer growth year-to-year. TODAY also ...


THE TODAY SHOW Grows in Key Daily Demos
by Tyler Peterson - October 10, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program for the second straight week. Versus the same week last year, TODAY is up 20% (+339k) in A25-54 viewers. Over the first two weeks of the season, TODAY has closed the demo ...


VIDEO: James Marsden Talks New Film 'The Best of Me' on TODAY
by Caryn Robbins - October 16, 2014

James Marsden stopped by this morning's TODAY to talk about his new film 'The Best of Me', a romantic drama based on the best selling novel by Nicolas Sparks....


NBC's TODAY Cuts Total Viewer Gap with GMA
by Caryn Robbins - September 25, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth....


TODAY Posts Week-to-Week Ratings Growth
by Tyler Peterson - December 02, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54. Over the first nine weeks of the season, TODAY has closed the demo gap with GMA by 47% (61k) versus the sam...


VIDEO: Jessica Chastain Talks New Film 'Eleanor Rigby' on TODAY
by Caryn Robbins - September 10, 2014

Golden Globe winner Jessica Chastain stopped by this morning's TODAY to talk about her new film, 'The Disappearance of Eleanor Rigby', in which she plays a wife whose marriage is put to the test after a tragedy....


NBC's TODAY Tightens Ratings Race with GMA
by Caryn Robbins - July 18, 2014

NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 05, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of August 25, TODAY posted its biggest A25-54 audience in three months...


TODAY Posts Solid Ratings Growth
by Tyler Peterson - March 27, 2014

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the week of March 17, TODAY narrowed the total viewer and key demo A25-54 gaps with GMA for the second straight week. TODAY also posted the largest week-to-week gains in both total viewers (+213,000) and A25-54 viewer...


NBC's TODAY Kicks Off Second Installment of 'Fresh Cooks Live' Today
by TV News Desk - July 28, 2014

NBC's TODAY is kicking off the second installment of “Fresh Cooks Live,” an interactive culinary experience featuring full cooking demos by talented rising-star chefs....


THE TODAY SHOW Continues to Climb in Ratings
by Tyler Peterson - May 31, 2013

For the week of May 20, NBC's “Today” averaged 4.856 million total viewers with a 1.7 rating in the key demo A25-54. “Today” continues to show ratings growth posting week-to-week gains in total viewers. On Tuesday May 21, with a broadcast from Moore, OK, “Today” topped GMA in the key demo by 51k. Y...


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - October 03, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the 2014 calendar year-to-date, TODAY has narrowed the total viewer gap with GMA by 10%....


Paula Deen Set for Exclusive TV Interview on TODAY, Today
by Caryn Robbins - September 22, 2014

Paula Deen returns to NBC's TODAY live tomorrow, today, September 23. This is Deen's first television interview since her last tearful visit to TODAY in June 2013, after the scandal that rocked her empire....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 18, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of September 8, TODAY posted its biggest total viewer audience in nearly four months...


NBC's TODAY Continues to Shrink Gap with GMA; Grows in Total Viewers
by Caryn Robbins - June 19, 2014

NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - August 07, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of July 28, TODAY posted its biggest total viewer and A25-54 deliveries in one month (since the week of 6/30/14)....






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