mun2 Posts Best First Quarter Ever in Adults 18-49

mun2, the leading Hispanic entertainment cable network among young millennial Latinos, had its best first quarter deliveries during Monday-Sunday prime (7-11 p.m.) among adults 18-49 and women 18-49, according to Nielsen. For the quarter in prime, the network was up +1%, delivering 90,000 total viewers and +4% delivering 54,000 adults 18-49, and was the fastest growing Hispanic entertainment cable network among women 18-49 up +44%. Programs that continue to drive growth and deliveries include its original, bounty hunter reality series Fugitivos de la Ley: Los Angeles, the hit Hispanic celebrity reality series Larrymania and the popular WWE Smackdown.

Fueled by mun2 hit originals Fugitivos de le Ley: Los Angeles and Larrymania, mun2's must-see Sunday night programming block was the fastest growing in Hispanic entertainment cable during first quarter, up +26% (96,000) in total viewers and +28% (55,000) in adults 18-49, year-over-year. The cable network had increases among women on Sunday nights, up +53% among women 18-49 and up +9% women 18-34.

mun2 was the #1 Hispanic entertainment cable network during its popular You're on Weekend original programming block (Saturday-Sunday 12-7p.m.), out-delivering Galavision and Discovery en Español among women 18-34. You're On Weekend delivered +15% (71,000) total viewers, +6% (36,000) adults 18-49 and grew deliveries among women 18-49 up +31% (21,000).

The network also posted a 30 share in prime among Hispanic entertainment cable for the coveted 18-34 demo for the quarter, and a 32 share among Hispanic entertainment cable in Total Day for adults 18-34 in the quarter, growing 6 share points in both key demographics versus prior year. For the quarter, the network out-delivered Spanish language broadcasting networks MundoFox among total viewers (90,000 vs. 64,000), adults 18-34 (31,000 vs. 10,000) and adults 18-49 (54,000 vs. 33,000), as well as Azteca America among adults 18-34 (31,000 vs. 29,000).

In first quarter Fringe (Monday-Friday, 4-7p.m.), the network was up +14% (25,000) adults 18-49, up +6% (17,000) adults 18-34, and the network was the fastest growing Hispanic entertainment cable network among adults 18-34.

mun2.tv continued its explosive growth with a +208% increase in video streams year-over-year for first quarter. The growth can be attributed to the Jenni Rivera Presents series which drove 60% of the total video streams. These programs included the flagship I Love Jenni, Jenni Rivera Presents: La Boda de Mi Hija, Jenni Rivera Presents: Chiquis 'n Control, We Love Jenni and Jenni Rivera Presents: Chiquis & Raq-C. mun2.tv also saw an increase of +61% in unique visitors, year-over-year.

Quarter Program Highlights

Fugitivos de la Ley: Los Angeles (Sunday, 8p.m.)
The network's original bounty hunter reality series is pacing premiere to date delivering 34,000 adults 18-34 and 71,000 adults 18-49, up +79% in adults 18-34 and up +115% in adults 18-49 compared to prior year in the same time period. The show reached its largest audiences since its premiere night this past Sunday night (3/31/13) with 100,000 adults 18-49, beating all Hispanic cable networks among adults 18-49 and adults 18-34. For the entire season to date, Fugitivos de la Ley: Los Angeles is in the #1 spot among total viewers, out-delivering Galavision, Discovery en Espanol, FOX Deportes, Tr3s, ESPN Deportes, Discovery Familia, and Utilisima.

Larrymania (Sundays, 9p.m.)
mun2's hit original series Larrymania delivered double-digit year-over-year growth among all demographics during first quarter, including +47% in total viewers (94,000), +46% in adults 18-49 (60,000), +29% in adults 18-34 (36,000).

WWE
Also during first quarter, WWE Smackdown had its best year to date, with spectacular increases and nearly a quarter of a million total viewers. Smackdown is up +30% in total viewers (219,000), +81% in adults 18-49 (136,000), and +38% in adults 18-34 (65,000).

Source for 1Q13: NTI, L+SD (12/31/12-03/31/13) vs. same YAGO 1Q12 (12/26/11-03/25/12). fastest growing: NTI, L+SD IMP vs GAL and DSE, strict daypart, 1Q'13 vs 1Q'12. share: NTI, L+SD IMP vs GASL and DSE, M-Sun 7p-11p strict daypart, 1Q'13. programs: NTI, L+SD Larrymania Sun 9p, WWE Smackdown Sat 9p (12/31/12-03/31/13) vs. same YAGO 1Q12 (12/26/11-03/25/12). Fugitivos de la Ley: LA Sun 8p (1/13/13 - 3/31/13) vs. same YAGO (1/15/12 - 3/25/12). NTI-Hisp, #1 P2+ IMP L+SD among all Hispanic cable networks. NTI, Mon-Sun 7p-11p strict daypart, P18-49 L+SD (1Q13, 1Q12, 1Q11, 1Q10, 1Q09). NTI, Mon-Sun 7p-11p strict daypart, P18-49 L+SD (1Q13, 1Q12, 1Q11, 1Q10, 1Q09, 1Q08). NTI, Mon-Sun 7p-11p, strict daypart, L+SD IMP 1Q'13.

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