Year-to-Year, ABC's THE VIEW Widens Its Total Viewer Lead Over THE TALK by 59%

Year-to-Year, ABC's THE VIEW Widens Its Total Viewer Lead Over THE TALK by 59%

ABC's "The View" averaged 2.812 million Total Viewers, 459,000 Women 25-54 and 322,000 Women 18-49, during the week of Sept. 17, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.436 million, 400,000 and 286,000, respectively) during the week in Total Viewers (+376,000), Women 25-54 (+59,000) and Women 18-49(+36,000). "The View" widened its Total Viewer lead over the CBS program year-to-year by 59% (vs. 236,000 for w/o 9/18/17).


On Monday (9/17/18), with guest Senate Minority Leader Charles Schumer, "The View" saw its best numbers in both Women 25-54 (516,000) and Women 18-49 (403,000) in 5 months - since 4/17/18 and 4/16/18, respectively.

For the 2nd week in a row, "The View" improved on the year-ago week in Total Viewers (+5% - 2.812 million vs. 2.684 million for w/o 9/18/17).

Week of Sept. 17, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC's "THE VIEW" 2,812,000 459,000/0.8 322,000/0.5
CBS' "THE TALK" 2,436,000 400,000/0.7 286,000/0.4


Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 9/17/18, 9/10/18
and 9/18/17.

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