VIDEO: Sneak Peek - It's Pie vs Pie on This Week's RESTAURANT STARTUP
On this week's RESTAURANT STARTUP on MSNBC, it's pie versus pie in the ultimate pastry showdown. Restaurateurs and investors Joe Bastianich and Tim Love hear compelling pitches from two very different pie companies.
"Restaurant Startup" PIE VS. PIE airs Tuesday, 03/03/15 at 10PM ET/PT. Get a sneak peek below!
Rock City Pies, owned by a rock n' roll couple from Detroit, wants to take its hand-crafted delights and turn them into a nationwide sensation. Sixpence Pie Company, owned by two suburban soccer moms from Southington, CT, has been so successful that it's outgrown its tiny space within two years of opening. Which piemaker will get the opportunity to launch a pop-up? And will one or both of the investors be so impressed that they end up buying a slice of the business?
About "Restaurant Startup"
"Restaurant Startup" features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love who vie to invest their own money in restaurant concepts they believe could make them millions. Each week, two teams are invited to pitch their food ideas to our investors. Under high-pressure questioning, each team tries to convince Bastianich and Love that theirs is a concept worth backing. The chosen team is given the keys to a working restaurant on trendy Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and create a business plan; come up with a branding campaign; and, finally, launch their pop-up restaurant.
Under the watchful eye of Bastianich and Love's culinary consultant Antonia Lofaso, the aspiring food moguls open their doors, serve their food, and test their concept on the public. Based on the reaction from the diners, the quality of the branding, and the viability of the business plan, Bastianich and Love decide whether or not they will put their own money on the line to make someone's dreams come true - and, hopefully, make big money for themselves.
