VIDEO: First Look - Matthew McConaughey Featured in Two More Bizarre Ads for Lincoln!

In the bright spotlight of New Year's Day COLLEGE FOOTBALL bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey. Check out the two new ads below!

Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago.

The spots were filmed over two days in Los Angeles. Director Nicolas Winding Refn, who helmed the "Live in Your Moment" campaign, along with representatives from Lincoln and ad agency Hudson Rouge collaborated to create the ads that will air in the United States and Canada.

In the spot "Diner," McConaughey and Refn use a small neighborhood restaurant in Silver Lake to create a dramatic narrative highlighting features of Lincoln MKZ. The ad emphasizes the car's sleek exterior, open interior, push-button start, MyLincoln Touch driver connectivity system and available retractable panoramic roof.

In the ad "Balance," McConaughey is seen in Griffith Park in front of the L.A. skyline while pondering the MKZ Hybrid's balance of beautiful design and fuel efficiency. Urban and rural imagery, nicely juxtaposed, underscores the idea that luxury car buyers need not compromise on style to be environmentally responsible.

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