VIDEO: First Look - CNBC Shares Season Four Trailer for THE PROFIT, Premiering 8/23
CNBC's hit reality series, THE PROFIT returns for season four on Tuesday, August 23 at 10pm ET/PT. Each of the eleven all-new, one-hour episodes will showcase serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling small businesses across the country.
The new crop of entrepreneurs will get a crash course in Marcus' famed "Three Ps": People, Process and Product. Before landing an investment from the multi-millionaire, the diverse group of fledgling business owners will have to hand over the reins and take Marcus's master class on how to run a business - passing the test could be the difference between turning a profit or shutting down.
The new businesses featured in season four include (*alphabetical order; air dates to be announced):
Bowery Kitchen Supplies - New York, NY
DiLascia - Los Angeles, CA
Farrell's Ice Cream Parlour Restaurants - Orange County, CA
Flex Watches - Los Angeles, CA
Honest Foods Catering - Chicago, IL
Murchison-Hume - Los Angeles, CA
Pacific Hospitality Design, Inc. - Los Angeles, CA
Pollos Al Carbon Los Gemelos, Inc.- Port Chester, NY
Susana Monaco - New York, NY
Tea2Go - Dallas, TX
THE SOUP Market - Milwaukee, WI
Since "The Profit" first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $35 million of his own money in the companies featured on the series. Lemonis' diverse portfolio includes: Mr. Green Tea, Sweet Pete's, Amazing Grapes, Simple Greek, Shuler's BBQ, Erika Cole by Raquel, Courage B, Precise Graphics, Bentley's Corner Barkery, Biren & Co, Inkkas Shoes, among others.
In each one-hour episode of "The Profit," Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.