USA's Royal Pains, Necessary Roughness Dominate the Cable Ratings Landscape
By: Gabrielle Sierra Jun. 30, 2011
Total Domination on USA with last night's ROYAL PAINS returning with its third season premiere and the new original series, NECESSARY ROUGHNESS, launching to incredible numbers.
Both shows cracked 2 million in P25-54 and 1.8 million in P18-49.
ROYAL PAINS is up double digits over Winter and NECESSARY ROUGHNESS held virtually ALL of ROYAL PAINS levels on 25-54 (98%), 18-49 (96%) and also 93% (total viewers).
ROYAL PAINS
P25-54: 2.1 million (+16% vs. Winter 2011 premiere)
P18-49: 1.8 million (+23)
Total Viewers: 5 million (+13%)
NECESSARY ROUGHNESS
P25-54: 2 million (+29% vs FAIRLY LEGAL Premiere)
P18-49: 1.8 million (+28%)
Total Viewers: 4.7 million (+20%)
Characters Welcome.
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