Two Editions of AMERICA'S GOT TALENT Deliver Ratings Win for NBC
NBC has dominated the ratings week of Aug. 21-27 among the Big 4 networks in the key demographic of adults 18-49, as well as total viewers, led by the #1, 2 and 3 primetime shows of the week on those nets in both categories, Tuesday's "America's Got Talent," Wednesday's "Talent" and Sunday's NBC Sports coverage of 49ers-Vikings NFL preseason football, according to "live plus same day" figures from Nielsen Media Research.The two editions of "Talent" and Sunday football teamed with Monday's "American Ninja Warrior" (tied for #8) and Thursday's "Saturday Night Live: Weekend Update" (tied for #8) to account for five of the week's ten highest-rated primetime shows on ABC, CBS, NBC or Fox. Also placing in the week's top 15 were Wednesday's 9 p.m. "Marlon" (tied for #11) and Tuesday's "Hollywood Game Night" (tied for #11). Sports pre- and post-game shows are excluded from these rankings. This is NBC's tenth straight weekly win in 18-49 and the network has taken seven in a row and nine of ten in total viewers. Counting just entertainment programming, NBC won the week in both adults 18-49 and adults 25-54, marking the 14th straight week NBC has finished as the #1 network in entertainment programming (excluding live news and sports) in 18-49 and 25-54. In total viewers, NBC also ranked #1 and has won 13 of the last 14 weeks in entertainment-program ratings. NBC's average for the week of 5.5 million viewers makes this the most-watched week for any network in 11 weeks, since ABC averaged 6.8 million for June 5-11 during the NBA Finals. In adults 18-49, NBC's 1.2 rating equals the high for any net in 10 weeks, since ABC's 1.5 for June 12-18, also during the NBA FINALS (matching over that span NBC's 1.2 for the week of July 31-Aug. 6). In addition to ranking #1 among Big 4 primetime telecasts for the week in 18-49 and total viewers, "America's Got Talent" was #1 in adults 25-54, adults 18-34, all key adult-female demos, kids 2-11 and teens 12-17. "Talent" has been the #1 entertainment show on the broadcast networks in both total viewers and adults 18-49 every week it's aired this summer.