Emmy-winning producers Glenda Hersh and Steven Weinstock, who founded their company True Entertainment in 2000 (acquired by Endemol Shine NORTH AMERICA in 2003), and who in April 2015 also became co-presidents and co-CEOs of ESNA's Original Media, announced today they are merging the companies they jointly run into a new full-service, fully integrated production entity: Truly Original.
Hersh and Weinstock will serve as co-presidents and co-CEOs of the new company, and Truly Original will remain a subsidiary of Endemol Shine North America. While centralizing systems and operations in areas such as production and post-production, business and legal affairs, and finance, Truly Original will maintain the "True Entertainment" and Original Media" creative labels for brand consistency, and Truly Original will remain dedicated to producing programming distinct to each brand (for example, THE REAL HOUSEWIVES OF ATLANTA and VANITY FAIR CONFIDENTIAL from True Entertainment, versus INK MASTER and SWAMP PEOPLE from Original Media). By harnessing the collective creative energy and production expertise of both companies, Truly Original also allows Hersh and Weinstock to further cultivate their executive talent across a larger spectrum of programming, share resources to optimally serve their clients and shows across broadcast, cable and digital, and bring the staffs of both production companies together as one unified team, ultimately providing them enhanced career and growth opportunities. Currently, Truly Original produces 16 series across 10 networks.Videos