The Chernin Group Acquires Stake in YouTube Network Base79
By: Caryn Robbins Nov. 14, 2012
Base79, one of Europe's leading online video companies and the largest YouTube network in the Europe, Middle East and Asia (EMEA) region, today announced that it has received a strategic equity investment from The Chernin Group ("TCG"), alongside continued participation from existing investor MMC Ventures. Proceeds from the round will be used to accelerate Base79's expansion across Europe and into other global territories, to build owned-and-operated brands and channels, and to invest in the Company's products and technology. Founded in 2007, the Company has offices in London, New York and Sydney, and has plans to increase its presence in continental Europe within the next 12 months.
"We have experienced extraordinary growth and believe this partnership will allow a new chapter of even greater opportunity."Base79 partners with leading video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other OTT platforms. The Company's proprietary technology and processes for increasing YouTube channel subscribers and views, and establishing ad sales leadership, enables its clients to significantly increase their reach and revenues in online video. With more than 300 premium content partners, including BBC Worldwide, Endemol's Tiger Aspect, IMG Media, Simon Cowell's SyCo, Ministry of Sound, Guinness World Records as well as a number of leading YouTube content creators, Base79 generates more than 550 million views per month across nearly 550 channels on YouTube, and is the largest YouTube multi-channel network based in the UK. Base79 recently received four original programming grants from YouTube, more than any other company in Europe.With leading sports media company IMG as a key content producer, Slash Football is a premium video football network centered and driven by football fans. Base79 will create a series of programs that focus on and appeal to football fans, providing real, reactive and opinionated views and discussions./Flow
Flow is a celebration of movement sports, in particular parkour. It brings together compelling new content from the world's best urban movement athletes, powered by Base79?s parkour hub of more than 60 athletes and free-running content creators. Flow is a brand and platform to inspire and encourage young people to be active and adventurous.Guinness World Records: OMG!, from Base79 and Guinness World Records
"Guinness World Records: OMG!" is a new YouTube channel highlighting YouTube stars who challenge and encounter record-breaking people and places. The channel features 100% new and original material from the legendary arbiter of all things record-setting and record-breaking. Bad Teeth, from Base79 and Hat Trick Productions
Bringing sketches, animation, and celebrity guest-hosted pranks together for a thoroughly entertaining experience, Bad Teeth blends the funniest and most popular YouTube stars with mainstream celebrities from the Hat Trick stable to create unexpected, water-cooler content people will want to share.About Base79Base79 is one of Europe's leading online video companies and the largest YouTube network in the Europe, Middle East and Asia (EMEA) region. The Company has more than 300 content partners and generates more than 550 million video views monthly across over 550 channels. Base79 has a unique rights management technology that optimizes audience reach and revenue generation for its content partners. Founded in 2007, the Company has offices in London, New York and Sydney, and has plans to expand into continental Europe within the next 12 months.About The Chernin GroupThe Chernin Group LLC (TCG) is a privately held, independent media holding company based in Los Angeles, CA founded by Peter Chernin. TCG has built, managed, operated, and invested in businesses in the media, entertainment, and technology sectors around the world since 2010. TCG's assets include Chernin Entertainment, which produces feature films and television programs; a majority stake in Hong Kong-based CA Media, which builds, manages, and operates media, entertainment, and technology businesses across Asia; and several strategic investments in technology and media companies in the United States. Providence Equity Partners LLC, Qatar Holding LLC, and other shareholders are strategic partners of and investors in TCG. About MMC VenturesFounded in 2000, MMC Ventures is an active investor and award-winning venture fund manager, focused on technology-enabled sectors where the UK is a world leader – particularly financial and business services, business software, digital media and e-commerce. Having raised a total of approx £100 million, MMC invests around £10 million per annum, in a combination of new investments and add-on capital for existing portfolio companies. MMC specialises in fast-growth early-stage UK-based businesses, partnering with entrepreneurs and impressive management teams to achieve substantial scale and profitability. MMC's existing portfolio includes Alex and Alexa, Base79, Interactive Investor, Knowledge Mill, LoveHomeSwap and Reevoo. www.mmcventures.com
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