The CW's ARROW Hits Series HIgh in Key Demos
By: Caryn Robbins Nov. 14, 2013
The CW's Arrow struck a bull's-eye last night, hitting series highs in adults 18-34 (1.1/4 - tie), and men 18-34 (1.4/5), according to preliminary Live Plus Same Day Nielsen ratings for Wednesday, November 13, 2013.
Last night's Arrow delivered The CW's best performance in the Wednesday 8-9 p.m. time period in men 18-34 in five years (Oct. 2008). ARROW also matched its season high in adults 18-49 (1.1/3), and had its second-most watched episode of the season (2.99M). ARROW gained +22% week to week in adults 18-34, +56% in men 18-34, +10% in adults 18-49, +27% in men 18-49 (1.4/4) and +7% in total viewers. THE TOMORROW PEOPLE grew +9% Versus last week in total viewers (1.69M), and held even in adults 18-49 (0.6/2). Week to week, The CW's Wednesday night was up +7% in total viewers (2.34M), +14% in adults 18-34 (0.8/3), +13% in adults 18-49 (0.9/3), and +13% in men 18-34 (0.9/3). In time-shifted viewing this season Arrow is averaging a +37% gain in total viewers in Live + 3 Day viewing Versus Live + Same Day, a +41% increase in adults 18-34, and a +46% jump in adults 18-49. THE TOMORROW PEOPLE also sees sizable increases in delayed viewing, averaging a +33% gain in total viewers, growing +52% in adults 18-34, and gaining +46% in adults 18-49 in L+3 compared to L+SD.Videos