Telemundo Set to Win 2016-17 Broadcast Season as New No. 1 Spanish-Language TV
After a record-breaking summer, Telemundo is set to make ratings history ending the 2016-2017 broadcast season as the #1 Spanish-language television network in weekday 8pm-11pm primetime among the highly-coveted adults 18-49 (858,000) and adults 18-34 (398,000), according to Nielsen. The network registered its highest share ever in Spanish-language TV, surpassing Univision and UniMas among adults 18-49 (43%) and adults 18-34 (45%). Telemundo also ranked among the top 5 broadcast networks with NBC, ABC, CBS, and Fox, during the season and outperformed all cable networks, except ESPN, in the key demos.
This unprecedented victory is the result of the network's commitment to redefining Hispanic media and providing action-packed, "ripped from the headlines" contemporary stories that resonate and connect with Latinos. In fact, Telemundo claimed the top three highest-rated series in all Spanish-language television in weekday prime time 8-11pm among adults 18-49 and adults 18-34 - "Señora Acero," "El Chema," and "El Señor de los Cielos" - and delivered the largest composition (24%) of adults 18-34 out of Total Viewers 2+ among all broadcast networks, regardless of language.
"We are proud our investments are paying off and that Telemundo has become the new standard in primetime television, which is where the largest number of Hispanics go for their entertainment," said Cesar Conde, Chairman, NBCUniversal Telemundo Enterprises. "This historic paradigm shift in Spanish language TV signals there is a new norm as more and more Latinos choose Telemundo."
Over the last few years, Telemundo's programming has evolved with its audience - mindful of the way they consume media and the type of content they prefer. The network's business model was designed to produce original content, positioning Telemundo as the only network that offers high quality content across all platforms made specifically for U.S. Hispanics living in the United States. Telemundo has been part of this rapidly evolving market and has demonstrated a better understanding of what resonates and is relevant to this new audience, across all platforms.
For the 6th consecutive year, Telemundo is the #1 Hispanic network in VOD. In addition, in August, Telemundo ranked as the #1 broadcast network in Total Engagement according to Shareablee, the social media metrics company. The shows "El Señor de los Cielos" and "Sin Senos Sí Hay Paraíso," ranked #1 and #2 respectively, in social actions among all broadcast drama series in Facebook.
Source: Nielsen, NPM, M-F 8-11pm, Most Current 9/19/16-9/17/17 (L+7 through 9/3/17) vs. 9/21/15-9/18/16, A18-49 and A18-34 (000). Share calculation based on TEL A18-49/A18-34 DIVIDED by the sum of TEL+UNI+UMA impressions.