Telemundo Remains No. 1 Spanish-Language Networkin Primetime

By: Aug. 23, 2017
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Telemundo, the contemporary Spanish-language network for Hispanics in America, continues its historic winning streak ranking as the #1 Spanish-language network during Monday-Friday 8-11 p.m. primetime for the fourth consecutive week, averaging 894,000 among adults 18-49 for the past four weeks, according to Nielsen. In addition, the network ranks as the most watched Spanish-language network in Monday-Friday 8-11 p.m. primetime for the sixth consecutive week, averaging 391,000 among adults 18-34 for the past six weeks.

Telemundo's successful primetime lineup of contemporary stories produced specifically for Hispanics in the U.S. - "Jenni Rivera: Mariposa de Bario" at 8 p.m., "Sin Senos Sí Hay Paraíso" at 9 p.m. and "El Señor de los Cielos" at 10 p.m. - has consistently outperformed each of Univision's most recent premieres this month among adults 18-49, including "Enamorándome de Ramón" on August 8 at 8 p.m. (736,000 vs 616,000) and "La Tierra Prometida" on August 7 at 10 p.m. (1,301,000 vs 805,000), and "Mi Marido Tiene Familia" at 9 p.m. on August 21 (995,000 vs 719,000).

For the second consecutive week, Telemundo outperformed the delivery of Univision and Unimás combined among adults 18-49, beating both networks last week by +12% (918,000 vs 823,000) in Monday-Friday 8-11 p.m., and topped FOX (750,000) and The CW (296,000).

For the fourth consecutive week, Telemundo also beat the combined delivery of Univision and Unimás among adults 18-34, outperforming both networks last week by +28% (436,000 vs 341,000) in Monday-Friday 8-11 p.m., and topped CBS (360,000), FOX (256,000) and The CW (108,000).

In addition, last week, Telemundo's share in Spanish-language television outperformed the combined share of Univision and Unimás among adults 18-49 (53% vs 47%) and adults 18-34 (56% vs 44%) in Monday-Friday 8-11 p.m.

Source: Nielsen, L+SD, M-F 8-11pm, A18-49 #1 rank based on four weeks (7/24/17-8/18/17); A18-34 #1 rank based on six weeks (7/10/17-8/18/17); outperforming UNI, UMA, FOX & CW based on 8/14/17-8/18/17; Share calculation based on TEL A18-49/A18-34 DIVIDED by the sum of TEL+UNI+UMA impressions.



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