Telemundo announces the launch of #NuestroOrgullo, a national campaign celebrating culture, traditions and contributions of Latinos in the United States during Hispanic Heritage Month (September 15-October 15). Under the banner of its award-winning corporate social responsibility initiative, "El Poder En Ti" (The Power in You), the company-wide campaign will feature Telemundo national and local talent in a series of public service announcements that encourages Latinos to take pride in and celebrate their heritage. Additionally the campaign will include weekly in-show segments across network shows and daily digital and social content that highlight cultural pride and moments of inspiration. The campaign will also spotlight Hispanic industry leaders and community partners.
"Today, at 57 million strong and with $1.7 trillion in buying power, Hispanics don't just have a voice, this community has the strength of a nation," said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. "During Hispanic Heritage Month, we are proud to celebrate our Latino heritage and contributions as this valuable community continues to fuel America's economy across all sectors in our country." The campaign will feature a series of custom on-air public service announcements featuring Telemundo talent, including Rafael Amaya, Maria Celeste Arraras, Andres Cantor, Jose Diaz-Balart, Ana Maria Polo, Don Francisco, and Carlos Ponce, among many others. In addition, the network will air a series of weekly segments and special reports across network shows including "Al Rojo Vivo," "Un Nuevo Dia," "Suelta La Sopa," "Titulares y Mas," "Enfoque" and "Noticias Telemundo." Online, the campaign will offer daily videos and informative content throughout the month, featuring music artists and Telemundo talent and highlights of Latino icons, across all Telemundo social accounts and on www.telemundo.com/NuestroOrgullo. The network will also roll out a series of "Draw My Life" videos in Spanish and English that will introduce Hispanic Heritage Month and its history, and share life stories of notable Hispanic leaders from a variety of sectors and countries. Viewers can follow the campaign's activities on social media via the #NuestroOrgullo hashtag and share why they are proud to be Latino.Videos