Taylor Swift and American Greetings Announce Holiday Card and Gift Collection

Tis the season for giving, and American Greetings Corporation (NYSE: AM) and Taylor Swift are doing their part with the introduction of all new holiday cards and gifts and a very special promotion that has launched on Facebook. This year's Taylor Swift holiday collection includes new greeting cards, boxed cards, two collectible ornaments, and 13 personalized paper cards at Cardstore.com.

The latest cards from Taylor are highlighted by her appealing casual writing style, inspiring photography, expressive hand lettering, and joyful designs that make every greeting memorable. This year's holiday collection features everything from festive scenes like stockings hanging on a mantle, beautifully wrapped packages, and elegant decorations to the small, charming joys of children catching falling snow and a deliciously warm cup of hot chocolate just begging for a little whipped cream.

For those that want to add even more of themselves to the tradeMark Taylor style, Cardstore.com has 13 designs that can be accented with personal messages, favorite photos, and your own signature. Best of all, you can customize your greetings and mail them directly from the site to share warm wishes with all of your family and friends in no time at all!

In addition to all of these great new ways to commemorate the holidays, American Greetings has even more cheer to spread with the American Greetings 13 Days of Taylor sweepstakes. The special promotion features 13 straight days of giveaways inspired by the singer-songwriter's love of the season. Each day a new gift package will be introduced on Facebook and three winners will be randomly selected. Every daily prize includes a copy of SPEAK NOW WORLD TOUR – LIVE, the CD/DVD set of Taylor's 2011 Speak Now concert.

Winners will be treated to packages highlighted by an amazing collection of prizes that reflect all the joys of the season. Fans can register now for the promotion via Facebook and drawings will begin on Thursday, December 1 and run through Monday, December 12, with the final winners being selected on Taylor's birthday, Tuesday, December 13. For a complete list of prizes available, visit the Taylor Swift page at AmericanGreetings.com: www.americangreetings.com/taylorswift.

"The American Greetings 13 Days of Taylor sweepstakes is the perfect way to celebrate a season that Taylor absolutely loves in a way that commemorates the small moments and cherished memories that shape her holiday cards," states Lindsay Kalback, from the Taylor Swift brand management team at American Greetings. "This year's holiday collection emphasizes Taylor's love of the season and, in typical Taylor style, it does so with a unique twist on the traditions that remind us all that this truly is a magical time of year."

For more information on the American Greetings 13 Days of Taylor sweepstakes and to find out where you can buy all of the latest Taylor Swift holiday cards and gifts, visit www.americangreetings.com/taylorswift. For more information on American Greetings, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Taylor Swift
Taylor Swift is a four-time GRAMMY winner, Billboard's 2011 Woman of the Year, and the reigning American Music Awards Artist of the Year, as well as the Country Music Association, Academy of Country Music, and Entertainment Weekly Entertainer of the Year. Her Speak Now album has sold more than 5 million copies worldwide and she is the biggest-selling albums artist in any genre of music over the past 12 months.

She is the top-selling digital artist in music history, Billboard's current Top 200 Albums Artist (all genres), has had singles top both the Country and Pop radio charts, and last year sold more albums than any other artist in any genre of music. With 1,046,718 copies sold in the US in the first week of release, her Speak Now album scored SoundScan's biggest single-week sales total since 2005 and is the biggest debuting country studio album in history. With the release of Speak Now, Taylor made history on the Billboard Hot 100, charting a record-breaking 11 songs from one album in a single week. Taylor, who writes all of her own songs, has career record sales now in excess of 20 million albums and 40 million song downloads. Her Fearless album was 2009's top-selling CD, and she was the top-selling artist of 2008.

At the age of 20, she became the youngest artist in history to win the music industry's highest honor, the GRAMMY Award for Album of the Year. Also at the 2010 GRAMMYs, she took home the awards for Country Album of the Year, Best Country Song, and Best Country Female Vocal Performance. Her 6x-Platinum FEARLESS album is the most awarded album in Country music history.

In 2009, she was named Artist of the Year at the American Music Awards for the first time, and also became the youngest artist in the 43-year history of the Country Music Association to be awarded country music's top prize when she took home the CMA Award for Entertainer of the Year. Taylor is one of only two female artists in history to twice win Country music's highest honor. Taylor currently holds the Billboard all-genre records for the longest charting album of this century, for most Top 20 debuts in a calendar year, and for the largest overall airplay audience for a country-based act.
Taylor is on tour in support of SPEAK NOW, and played 98 shows in 17 countries in 2011, with the tour continuing in Australia and New Zealand in 2012. Her 15-month, 107-date FEARLESS 2009/2010 Tour sold out arenas and stadiums in 88 cities in five countries spanning four continents.
Taylor released her first-ever concert CD & DVD set, Speak Now World Tour – Live, on November 21st of this year.

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