TODAY Narrows the Total Viewer Gap with GMA By 42% Vs. a Year Ago

TODAY Narrows the Total Viewer Gap with GMA By 42% Vs. a Year Ago

TODAY Narrows the Total Viewer Gap with GMA By 42% Vs. a Year Ago

NBC's TODAY was the number-one morning show for the 2016-2017 season, topping ABC's "Good Morning America" in A25-54 and marking its second straight season win in the key demo. TODAY also won the season in A18-49, its 24th straight season win. TODAY narrowed the total viewer gap with GMA by 8% versus last season, excluding the Rio Olympics.

For the third quarter 2017, TODAY was the number-one show in the key demo, marking its eight straight quarter win. Versus the second quarter 2017, TODAY closed the total viewer gap with GMA by 28% and increased its lead over CBS by 8%.

For the week of September 18, TODAY also won the week in the demo, marking 91 straight weeks in the top spot (107 of the last 108 weeks), its best streak in more than five years. TODAY won Monday outright in total viewers, and versus the same week last year, TODAY narrowed the total viewer gap with GMA by a whopping 42%.

TODAY HIGHLIGHTS

FULL 2016-17 SEASON

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.03 12 4,212 0.93 1,189 1.32 1,592
CBS THIS MORNING 2.58 10 3,564 0.56 720 0.84 1,004
GOOD MORNING AMERICA 3.23 13 4,402 0.79 1,011 1.17 1,408

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