THE NFL ON CBS Thanksgiving Day Game Rates Highest in 16 Years
By: Caryn Robbins Nov. 28, 2014
THE NFL ON CBS's broadcast (12:45-4:00 PM, ET) earned an average overnight household rating/share of 15.3/35, up 3% from last year's 14.8/36 (Oakland-Dallas; 4:30-8:00 PM, ET) in 55 metered markets (Boston excluded).
The rating/share also was up 9% from last year's comparable window (14.1/33; Green Bay-Detroit; FOX; 12:30-3:45 PM, ET). The 15.3/35 is CBS's highest-rated THANKSGIVING Day game since the Network re-acquired the NFL broadcast rights in 1998. Yesterday's game rating/share peaked with a 16.5/40 from 3:00-3:30 PM, ET.Videos