THE HUB's Spooky Programming Line-Up Off to Strong Start
By: Caryn Robbins Oct. 16, 2013
The HUB Network's October lineup of spooky programming gets off to a strong start with the premiere of new series "Sabrina Secrets of a Teenage Witch," which delivered growth in the time period, and the return of "R.L. Stine's The Haunting Hour: The Series," which bested prior season premieres in numerous demographics. Additionally, the HUB Network was the number one children's network in co-view percentage share among Kids 2-11 watching with Adults 18-49.
Program Performance Details The series premiere of "Sabrina: Secrets of a Teenage Witch" (Saturday, 12 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+124%), Girls 2-11 (+139%), Kids 6-11 (+53%), Girls 6-11 (+48%), Adults 18-49 (+400%), Women 18-49 (+410%), Adults 25-54 (+248%), Women 25-54 (+233%), Persons 2+ (+192%) and Households (+117%). The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the prior season's premiere with Girls 2-11 (+17%), Girls 6-11 (+28%), Women 18-49 (+28%) and Women 25-54 (+19%). The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the season two premiere with Kids 2-11 (+126%), Girls 2-11 (+237%), Kids 6-11 (+79%), Girls 6-11 (+296%), Adults 18-49 (+144%), Women 18-49 (+1740%), Adults 25-54 (+138%), Women 25-54 (+400%), Persons 2+ (+123%) and Households (+80%). The new season debut of "R.L. Stine's The Haunting Hour: The Series" (Saturday, 7 p.m.) grew against the season one premiere with Kids 2-11 (+110%), Girls 2-11 (+220%), Kids 6-11 (+100%), Girls 6-11 (+280%), Women 18-49 (+46%), Women 25-54 (+23%), Persons 2+ (+35%) and Households (+57%).Videos