ABC's "The View" averaged 2.775 million Total Viewers, 596,000 Women 25-54 and 474,000 Women 18-49 during the week of March 16, 2015, based on Live +Same Day Data from Nielsen Media Research. "The View" outdelivered CBS' "The Talk" (2.571 million, 537,000 and 383,000, respectively) during the week in Total Viewers (+204,000), Women 25-54 (+58,000) and Women 18-49 (+91,000), posting its largest Total Viewer lead since December and biggest advantage in Women 18-49 since November - since weeks of 12/15/14 and 11/24/14, respectively. In addition, "The View" saw its 2nd largest Women 18-49 margin of victory of the season.
"The View" widened its leads over "The Talk" compared to the same week last year (w/o 3/17/14) in Women 25-54 (+13% - 58,000 vs. 52,000) and Women 18-49 (+47% - 91,000 vs. 62,000). "The View" posted week-to-week gains (2.592 million, 533,000 and 398,000, respectively, for w/o 3/9/15) in all key target demos: Total Viewers (+7%), Women 25-54 (+12%) and Women 18-49 (+19%). Season to date, "The View" is leading CBS' "The Talk" in all key demos: Total Viewers (+197,000), Women 25-54 (+22,000) and Women 18-49 (+36,000). NOTE: CBS' "The Talk" was preempted on Thursday (3/19/15) and Friday (3/20/15) due to NCAA Basketball. "The Talk's" averages are based on 3 days (Mon-Wed), while "The View's" averages are based on 5 days. Week of March 16, 2015: PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/RtgVideos