Rudolph's Nose Shines Bright for CBS Ratings
By: Caryn Robbins Nov. 27, 2013
CBS's annual presentation of RUDOLPH THE RED-NOSED REINDEER won its time period in viewers and key demographics with across-the-board increases over last year's broadcast, according to Nielsen preliminary live plus same day ratings for Tuesday, Nov. 26.
RUDOLPH THE RED-NOSED REINDEER (R) (S) was first in viewers (11.39m), adults 25-54 (4.1/10), adults 18-49 (3.0/09), adults 18-34 (1.9/07), children 2-11 (4.8/15) and children 6-11 (4.6/14). Compared to last year's Dec. 4 broadcast, CBS was up +11% in adults 25-54 (from 3.7/09), +3% in adults 18-49 (from 2.9/08), +6% in adults 18-34 (from 1.8/06), +7% in children 6-11 (from 4.3/14), even in children 2-11 and added +1.28m viewers (from 10.11m, +13%). RUDOLPH was the night's number one program in adults 25-54 and adults 18-49 and tied "The Voice" as the top program in adults 18-34. NCIS: LOS ANGELES was second in viewers (12.19m), adults 25-54 (3.4/08) and adults 18-49 (2.4/06). At 10PM, Person of Interest was second in viewers (11.70m), adults 25-54 (3.1/08) and tied with NBC for second in adults 18-49 (2.1/06). Compared to last week, Person of Interest was up +5% in adults 18-49 (from 2.0/06). For the night, CBS was first in adults 25-54 (3.5/09), adults 18-49 (2.5/07) and second in viewers (11.76m). CBS was first in adults 25-54 and adults 18-49 for the third consecutive Tuesday.Videos