Return of NBC's THE VOICE Scores Highest Ratings Since March
By: Caryn Robbins Aug. 22, 2016
"The Voice: Blind Auditions Olympic Premiere" (2.7/10 in 18-49, 10.4 million viewers overall from 10:30-11 p.m. ET): Generated strong sampling, scoring the highest "Voice" rating since March 28 in 18-49 (2.8). The show more than doubled the ABC and CBS original competition in the time period combined (2.7 vs. a combined 1.2 for ABC's "Match Game" and CBS's "Braindead").
Delivered NBC's highest 18-49 and total-viewer results in the slot, excluding Olympics-related programming, since THE GOLDEN GLOBES on Jan. 10. Returned up +23% versus last spring's finale in 18-49 (2.7 vs. 2.2 from 9-11 p.m. on Tuesday, May 24). Will grow substantially via time-shifting and VOD - last season, Monday's "Voice" grew by +24% going from L+SD to L+7 in 18-49 rating (from a 2.81 to a 3.49) and 2.0 million viewers overall (11.5 million to 13.5 million). NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.Videos