Reebok Presents Content Series '3:AM' – An Exploration of Late Night Creativity

For most creatives, 3:AM represents something entirely different from the average person. This quiet hour allows creatives of all trades unfettered focus to dive headfirst into their work as they search for inspiration, collaborate with likeminded crews, and ultimately bring the seeds of their ongoing projects to life.

To celebrate the limitless energy that the early morning hours bring, Reebok has partnered with Foot Locker to launch "3:AM," a series of brand new content and event activations that will explore how creativity thrives in cities while everyone else is sleeping.

The series will kick off in New York City - the city that never sleeps. To bring this concept to life, Reebok and Foot Locker have partnered with two of New York's groundbreaking creatives - globally acclaimed Harlem based rapper and Reebok ambassador Cam'ron and trailblazing Bedford-Stuyvesant based artist Trevor "Trouble" Andrew.

In the launch teaser video here, we follow both Cam'ron and "Trouble" Andrew through their nighttime activities. We get a peek into what makes these particular creatives tick and how the unique hum of NYC nights inspires their ongoing work and their creativity, with further visual pieces to come. The first chapter of the "3:AM" series will officially launch at Foot Locker's NYC33 space in NYC on Dec. 12, bringing together Cam'ron and "Trouble" Andrew for a private event.

"At Reebok, we're always on the search for the best creative minds to work with, the most UNEXPECTED collaborations, and the most innovative and daring ways to tell unique stories," said Todd Krinsky, General Manager of Reebok Classic. "The '3:AM' series with Foot Locker allows us to do this in a boundary-breaking way, and we're honored to have both Cam'ron and Trevor Andrew to launch the first chapter of this program."

Kicking off in December in NYC, "3:AM" will also visit other U.S. cities throughout 2018, with Atlanta set as the program's next stop. Each city will see Reebok partnering with likeminded creatives on collaborative content and projects that take inspiration from late night creative sessions.

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ABOUT REEBOK Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit - whether it's functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand's fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

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