Photo Flash: First Look - Season Premiere of NBC's 30 ROCK

In the season seven premiere of NBC's 30 ROCK titled "The Beginning of The End", Jack (Alec Baldwin) develops an unusual business strategy for NBC while Liz (Tina Fey) copes with the challenges of being Jenna's (Jane Krakowski) maid of honor. When "TGS" returns from hiatus, Liz (Fey) is alarmed by Jack's shockingly bad fall programming line-up. Meanwhile, Jenna (Krakowski) prepares to be the ultimate bridezilla, enlisting a reluctant Liz to be her maid of honor, and Kenneth (Jack McBrayer) and Hazel (Kristen Schaal) invite Tracy (Tracy Morgan) to a dinner party. The season will premiere on Oct. 4th at 8:00 PM EST. Check out photos from the episode below!