Paula Deen's New Interactive Digital Lifestyle Network to Launch this September
Paula Deen's highly-anticipated new interactive digital lifestyle network, the Paula Deen Network, will launch on September 24, 2014, with consumer pre-registration beginning on July 22, 2014. The Paula Deen Network will allow viewers to engage and access Paula anytime, anywhere-on computer, smartphone or tablet.
The Paula Deen Network will be the only place to experience new broadcast quality programming on demand from Paula Deen, the Queen of Southern Cuisine. Paula will provide her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The network will also feature exciting entertainment programming such as reality and game shows, and Paula's funniest blooper moments.
Leading up to the network's September launch, fans that sign up in the first week, by visiting PaulaDeen.com, will receive fun, exclusive and member-only weekly specials. These benefits include access to new episodes, behind-the-scenes content and custom messages directly from Paula.
Additionally, to thank fans, or as Paula says, "friends she hasn't met yet," for being the first to join to her network, Paula has cooked up the following one week only special offer for those that join by July 29th:
- A Special Invitation to join Paula at the Paula Deen Launch Event in Savannah, GA
- An opportunity to interact live with Paula in an Online Cooking Class
- 40% off their entire order at PaulaDeenKitchenware.com
- Buy One Get One 40% Off for Paula Deen Live Events (excludes VIP Meet & Greet)
- Sneak Peeks into new shows and recipes before anyone else
- 14-Day Free Trial to experience the Paula Deen Network when it launches in September
"I am so excited to take my fans on this amazing adventure with me! They are going to see how much fun I have with my family and friends and the enormous work we've put into building something special just for them. The Paula Deen Network is filled with love, flavors, stories and traditions of the South. The world will have access at their fingertips to my delicious recipes, tips and Southern home cooking whenever they want!" said Deen.
The Paula Deen Network will feature a variety of entertainment programming, including both short-form and long-form content. Fans will be able to cook step-by-step with Paula as she showcases tips, recipes, ingredients and products. In addition to the dishes Paula is known for, she will also show viewers how to make simple, healthy and budget-friendly meals for the entire family. Shows will follow themes for every day, such as "Leftover Mondays" and "Taco Tuesdays" as well as holiday-themed content. A sample of some of the specific shows includes "20-Minute Meals," "Paula Cooking Light" and "One Dish, Three Ways." Reality shows will give fans unprecedented access to the Queen of Southern Cuisine with "Paula's World," "Bloopers" and "Fry Cam." The network will also feature comedic twists on classic game shows with "Deen There Done That" and "Sketch Your Supper." Paula will also showcase lifestyle segments highlighting the best of Southern living, such as decorating tips for the holidays and discovering hidden treasures with local merchants.
Paula's longtime producer, Gordon Elliott, who is executive producer of her live tour, Paula Deen Live! and creator of The Chew on ABC is the executive producer of the Paula Deen Network. "We have created a groundbreaking platform for entertainment and information. For as little as the cost of two packages of butter, you can have Paula in your pocket 24/7. Her larger-than-life personality is meant for the digital landscape and the content that we are creating has never been seen before!" said Elliott.
Subscription pricing for the Paula Deen Network will range from $7.99/month for a 12-month commitment to $9.99/month for a month-to-month membership. Additional subscriber benefits will be announced when the network launches. All memberships include a 14-day free trial.
Production for the Paula Deen Network began this summer at Paula's new home studio in Savannah, which has been designed to closely resemble the set of her first television series, "Paula's Home Cooking." The set was built specifically to host a live studio audience and will feature a range of celebrity guests, family and friends, including appearances by Paula's sons, Jamie and Bobby Deen, and her husband, Michael Groover. Network members will be entered into weekly sweepstakes for a chance to win prizes and an all-expense paid trip to Savannah, GA to join the live studio audience.
The production format offers a new level of cooking excitement as Paula takes her audience through each and every recipe with features beyond video to assist every home cook. The network includes interactive tools like a Meal Planner, allowing viewers to plan meals for an entire week, month or holiday using Paula's recipes, and easy-access "how-to" content and recommendations from Paula.
About Paula Deen Ventures
Paula Deen Ventures (PDV) partners with world-class product lines and food manufacturers to deliver great products to her fans. Paula Deen has sold over 11 million copies of her 14 cookbooks and is supported by one of the largest social media followings on Facebook, Twitter and Pinterest, on which one of her most recent recipes was the most 're-pinned' globally. Deen's first live 20-show tour, "Paula Deen Live!" commenced in June 2014, and showcases cooking demonstrations, games, and stories with Paula and her fans. In September 2014, PDV will launch the "Paula Deen Network," a subscriber-based interactive digital experience that will broadcast a variety of exclusive content featuring Paula anytime, anywhere. She will provide her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remain one of the country's most popular regional restaurants. Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.