Paramount Teams with American Pie Council to Promote LABOR DAY on National Pie Day

The American Pie Council announces an innovative pie-centric partnership with Paramount Pictures. The studio's new film "Labor Day" will be the association's first-ever sponsor of its annual holiday National Pie Day, Jan. 23, 2014.

"Labor Day," starring Kate Winslet and Josh Brolin and directed by Jason Reitman, features a pie making scene that becomes an important theme in the story and shares the APC's message of passing down skills through the generations. The movie will be released nationally on January 31, 2014, a week after National Pie Day, offering a timely, tasty vehicle for promoting the movie and a unique way for pie lovers to celebrate the holiday.

Through the sponsorship, 'Labor Day" will be tied to National Pie Day through social and traditional media promotion, recipes and more, and will be showcased in marketing materials supporting the holiday. Paramount Pictures will also have a booth at the 14th Annual APC Great American Pie Festival April 26 and 27, 2014 in Celebration, Florida to support the film's DVD launch. Last year, attendees devoured more than 90,000 slices of pies.

"We're pleased to partner with Paramount Pictures on this exciting initiative," said Linda Hoskins, Executive Director, American Pie Council. "As an association dedicated to passing on the tradition of pie making, we appreciate the opportunity to be involved with a film of this caliber that provides support for our cause. 'Labor Day' uniquely illustrates the magical bonding power of pie making that has been shared among generations for decades."

A highly anticipated film, "Labor Day" centers on 13-year-old Henry Wheeler, who struggles to be the man of his house and care for his reclusive mother Adele while confronting the pangs of adolescence. On a back-to-school shopping trip, Henry and his mother encounter Frank Chambers, a man both intimidating and clearly in need of help, who convinces them to take him into their home and later is revealed to be an escaped convict. The events of this long Labor Day weekend shape the rest of their lives. Written for the screen and directed by Jason Reitman. Produced by Lianne Halfon, Russell Smith, Jason Reitman and Helen Estabrook. Based on the novel by Joyce Maynard.

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