Oxygen Media is refocusing its programming and will expand to a crime destination network for women, it was announced today by Frances Berwick, President, Lifestyle Networks, NBCUniversal Cable Entertainment. Oxygen recently grew its "Crime Time" weekend block to four days a week (Friday - Monday), and will continue to ramp up its programming efforts starting with the new series "Three Days to Live," premiering Sunday, March 5, and announces greenlights for "Cold Justice," from Executive Producer Dick Wolf, and "The Jury Speaks," both premiering 3Q 2017. In addition, a new podcast, "Martinis & Murder," is available immediately. Oxygen will stay true to its core female viewers with a full-time crime slate in place this summer.
"The recent expansion of our 'Crime Time' weekend block has enjoyed double-digit gains and has really resonated with our female audience," said Berwick, "Oxygen has always played in this space with the highly successful original series 'Snapped,' one of the longest running crime series on television now approaching its 20th season. With a lot of high quality projects in development, we believe our current fans, as well as all arm chair detectives, have good reason to be excited."
Since the start of the weekend "Crime Time" block, Oxygen is up 22% in women 25-54 and up 42% in total viewers (2016 vs. 4Q 2015) behind the success of "Snapped" and the network's original programming slate. Overall, the demand for true crime content among women 25-54 is up double-digits (+10%) the past two years. Also in 2016, with 4.6 Million full episode TV Everywhere starts, Oxygen Digital (Oxygen.com and Oxygen Now app) had its best year ever, up +117% versus the same time period last year. In addition, 2016 was Oxygen Digital's best year ever for visits and unique visitors (up +95% and +70% respectively from 2015).
New Series:
"Three Days to Live" - premieres Sunday, March 5 at 9PM ET/PT
Produced by Joke Productions and Lusid Media with Joke Fincioen, Biagio Messina and Zak Weisfeld serving as Executive Producers.
It's a story that dominates the headlines all too often - every hour a woman is taken, and the chances of finding her alive diminish greatly if she is not found within
72 HOURS of her disappearance. "Three Days to Live" delves into the crucial days immediately following a harrowing abduction with vivid, visceral recreations and compelling first-hand interviews from authorities and loved ones. Distinguished news correspondent, SuChin Pak, narrates the series, taking viewers through the twists and turns of each tormenting case.
From a young girl who is taken by a group of masked men, and held at ransom after answering a knock at the door, to a suburban South Carolina wife and mother who never returned home after a holiday shopping spree, each mystery is unraveled, and viewers will witness justice being served, no matter the outcome.
"Cold Justice" - Series Greenlight - premieres 3Q 2017
Produced by Wolf Reality & Magical
ELVES with Dick Wolf and Tom Thayer serving as Executive Producers for Wolf Reality and Jane Lipsitz, Dan Cutforth, Casey Kriley and Nan Strait serving as Executive Producers for Magical Elves.
From Executive Producer Dick Wolf, Oxygen revives "Cold Justice," a real life crime series that follows former prosecutor Kelly Siegler and her team of detectives as they dig into small town murder cases that have lingered for years without answers or closure. Together with local law enforcement from across the country, the
COLD JUSTICE team has helped bring about an astounding 16 indictments, 28 arrests, 6 confessions, 8 guilty pleas, and 10 convictions.
"The Jury Speaks" - Series Greenlight - premieres 3Q 2017
Produced by Glass Entertainment Group with Nancy Glass, Jon Hirsch, J.C. Mills and Eric Neuhaus serving as Executive Producers.
Robert Blake. George Zimmerman. Michael Jackson. Their trials sparked media frenzy, but their fates were all decided by a single jury. "The Jury Speaks" is self-contained, true-crime series that reexamines some of the most high-profile and controversial cases through the eyes of the original jury. These ordinary citizens were catapulted into the limelight. But what really went down inside the courtroom walls? It's time to get their side of the story and find out if after all these years, would they cast the same vote, or have their minds changed?
Podcast:
"Martinis & Murder" - available now
Hosted by John Thrasher and Daryn Carp, each weekly episode features an in-depth look at a particular murder or murderer. With a focus on unsolved mysteries, John and Daryn will dish out the crazy details, the little-known facts, and the wild theories surrounding each case. The podcast is available on Oxygen.com, iTunes, Google Play and SoundCloud.
Source: Nielsen. True Crime Weekend time period averages based on C3 data 2016 through 12/18/16. Demand based on 250+ series identified as True Crime programming. Reflects M-Su 6p-2a 2016 vs 2015 and 2015 vs 2014.
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