OWN Scores Its 10th Consecutive Month of Year-Over-Year Ratings Gains
By: Caryn Robbins Nov. 29, 2012
OWN: Oprah Winfrey Network has scored its tenth consecutive month of year-over-year ratings gains across key demos in primetime and total day. For the month of November, thenetwork posted double-digit ratings gains across primetime and total day (Primetime up +65% W25-54 and +93% in total viewers; Total Day up +60% W25-54 and +83% in total viewers).
OWN's Saturday primetime lineup featuring the popular series "Welcome to Sweetie Pie's" (9 p.m.) and "Iyanla: Fix My Life" (10 p.m.) ranked in the top 10 among all ad-supported cable networks for the month of November in the network's key female demo of women 25-54, posting triple-digit ratings gains versus year ago numbers (+107% W25-54). Among all Saturday night cable series in November, "Iyanla: Fix My Life" and "Welcome to Sweetie Pie's" ranked #3 and #4, respectively, among women 25-54. "Welcome to Sweetie Pie's" season average is a .67 W25-54 and 768,000 total viewers, posting triple-digit growth versus year ago (+116% W25-54, +118% total viewers). "Iyanla: Fix My Life" is averaging a .66 W25-54 and 675,000 total viewers, up triple digits versus year ago numbers (+230% W25-54, +200% P2+).In addition, for the month of November OWN was Saturday night's #1 network across all broadcast and cable for African-American viewers in the key female demos W25-54 (3.11), and W18-49 (2.53). The network also scored the top two Saturday night series across all broadcast and cable series in November in the African American W25-54 demo with "Iyanla: Fix My Life" (3.92) and "Welcome to Sweetie Pie's" (3.87).Videos