Nickelodeon Launches NickMom Primetime TV Comedy Block Tonight, 10/1
Nickelodeon is celebrating momkind one funny moment at a time with the launch of NickMom, the new primetime, ad-supported TV block bowing tonight, Oct. 1 and re-launching today on the Web at www.NickMom.com. The TV comedy block will feature a mix of original long- and short-form programming, including talk shows, stand-up and sketch comedy, docu-series and more. Additionally, NickMom has greenlit 13 episodes of a new docu-comedy TV series, My 63 Moms, which will be added to the block's rotation in Q1 2013. The four-hour NickMom block will air nightly on the Nick Jr. channel from 10 p.m. – 12 a.m. (ET) and replay from 12-2 a.m. (ET).
The NickMom blog transforms today into a fully featured comedy and entertainment site, ramping up with extensive content --including more short-form video, photos, editorial pieces and now games. The site's games section will be powered by Shockwave.com and its deep catalogue of leading casual titles for women. The Shockwave.com site will now feature NickMom branding; its premium service, Shockwave Unlimited, will continue under the new brand. NickMom.com is now available across personal computers, tablets and mobile.
"NickMom is a unique TV and digital destination that gives moms permission to wind down from the day and laugh out loud at the shared experiences of motherhood," said Bronwen O'Keefe, Senior Vice President, NickMom. "From the comedy of our long- and short-form programming, to the engagement our web site provides, NickMom has the heart and humor of Nickelodeon, but with a specific mom point of view."
The NickMom TV block will launch with four original series spanning sketch comedy, talk, docu-series and stand-up genres: Parental Discretion with Stefanie Wilder-Taylor, MFF: Mom Friends Forever, NickMom Night Out and What Was Carol Brady Thinking?, with additional programming rolling out in 2013.
NickMom's TV line-up for launch will feature the following four series:
PARENTAL DISCRETION WITH STEFANIE WILDER-TAYLOR
Parental Discretion with Stefanie Wilder-Taylor (26 episodes) is a show that blends studio elements, interviews, video commentary, monologues and panel discussions with hidden camera, mom on the street and sketch comedy. Each episode explores a different element of parenting, all through the irreverent and funny eyes of author and comedienne Stefanie Wilder-Taylor (Naptime is the New Happy Hour, Sippy Cups Are Not for Chardonnay). The series is executive produced byHugh Fink (The Late Show with Craig Ferguson, Saturday Night Live, The Showbiz Show), Jane Lipsitz and Dan Cutforth from Magical Elves (Top Chef, Fashion Star) and Co-Executive Produced by Stefanie Wilder-Taylor and Jim Jones (Mad TV).
MFF: MOM FRIENDS FOREVER
MFF: Mom Friends Forever (20 episodes) is a docu-comedy series that goes inside the worlds of Judi Diamond and Kate Frisina-White--two mom best friends from St. Louis, Mo., who have a lot to say. Between juggling work (at a radio station and grocery store), kids (two each) and relationships (marriage and divorce), they also produce and star in a web show just for moms. Together, they're living their dream of connecting with other parents while laughing along the way. MFF: Mom Friends Forever is executive produced by Coolfire Originals (Welcome to Sweetie Pies).
NICKMOM NIGHT OUT
NickMom Night Out (26 episodes) is a stand-up comedy series that takes moms out for a night at the Comedy Club from the comfort of their couches at home. Featured hosts include Tisha Campbell-Martin (LA edition), Judy Gold (NY edition),Caroline Rhea (Orlando, Fla., edition), and Bonnie McFarlane (Chicago edition). The series spotlights the chaos and hilarity that comes with being a parent. NickMom Night Out is executive produced by Bob Mittenthal (Double Dare).
WHAT WAS CAROL BRADY THINKING?
Here's the story of a lovely lady – who somehow kept six kids, a husband, a housekeeper and a dog in perfect order with nary a complaint. What Was Carol Brady Thinking? (26 episodes) goes inside the mind of one of the most iconic moms of all time through graphic overlays on top of the original The Brady Bunch series, allowing viewers to read Carol Brady's thoughts throughout each episode. This NickMom twist on the classic series is executive produced by Jim Burns (MTV Unplugged) of Top Dog Incorporated.
Coming to TV in 2013:
MY 63 MOMS
My 63 Moms (13 episodes) is a docu-comedy series starring comic and new mom, Andrea Rosen, who speaks to different types of moms seeking advice and confirmation that she is not alone in the insanity that is motherhood. Each week she'll visit a few families, have a meal, a nap, and hear their stories and insights as she struggles to determine what's right for her and her child. The series is Executive Produced by Linda Schaffer and Barbara Kanowitz of Hot Air Productions andAndrea Rosen.
NickMom sponsors include Reckitt Benckiser, General Mills, Johnson & Johnson, and Target. These deals include brand integration, content development and sponsorships across both the NickMom TV block and NickMom.com site.
Nick Jr. currently reaches almost 75 million households via cable, digital cable and satellite TV.