NBC's TONIGHT SHOW Wins Late-Night Ratings Week by Biggest Margin in 5 Weeks
By: Caryn Robbins Oct. 31, 2017
TONIGHT SHOW STARRING JIMMY FALLON has won the ratings week of Oct. 23-27 in the key late-night demographic of adults 18-49, according to "live plus same day" results from Nielsen Media Research. For the week, "Tonight" generated a +28% margin of victory in adult 18-49 rating versus CBS' "The Late Show with Stephen Colbert" (with a 0.59 rating vs. a 0.46) and posted a +40% win over ABC's "Jimmy Kimmel Live" (0.59 vs. 0.42). The +28% advantage over "Colbert" is "Tonight's" biggest margin of victory in 18-49 since the week of Sept. 18-22, when Fallon prevailed by +35% over Colbert (0.58 vs. 0.43). Note that Thursday's "Late Show" was delayed by an NFL overrun and Friday's "Kimmel" was an encore.
At 12:35 a.m. ET, "Late Night with Seth Meyers" finished the week #1 in the timeslot versus CBS' "The Late Late Show with James Corden" in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- and in their head-to-head half-hour from 12:30 to 1 a.m. ET, "Late Night" also beat ABC's "Nightline" in every key measure. At 1:35 a.m. ET, "Last Call with Carson Daly" delivered a 0.23 rating in adults 18-49 and 801,000 viewers overall, the biggest weekly audience for "Last Call" in five months (since averaging 808,000 for the week of May 15-19). LATE-NIGHT WEEKLY AVERAGES(According to in-home viewing figures from Nielsen Media Research for the week of Oct. 23-27. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
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