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NBC's TONIGHT SHOW Wins 5 of 5 Nights in Late Night Ratings Race

By: Oct. 23, 2014

"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of Oct. 13-17 with wins on five of five nights of the week versus the time period's ABC and CBS competition in both adults 18-49 and total viewers.

Fallon's 1.06 rating for the week dominated the time-slot competition, generating an +83% margin over CBS's "Late Show with David Letterman" (0.58) and an +86% advantage over ABC's "Jimmy Kimmel Live" (0.57). In total viewers, Fallon's average 3.577 million persons gives him advantages of +36% over "Late Show" (2.625 million) and +44% over "Kimmel" (2.482 million).

At 12:35 a.m. ET, "Late Night with Seth Meyers" outdelivered CBS's "Late Late Show with Craig Ferguson" by a margin of +38% in adults 18-49, with a 0.51 rating versus Ferguson's 0.37. Meyers also prevailed versus ABC's "Nightline" in their head-to-head half-hour from 12:30-1 a.m. in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

Fallon, Meyers and "Last Call with Carson Daly" all grew week to week in adults 18-49, with Fallon up +6% versus the prior week (to a 1.06 from a 1.00), Meyers up +4% (0.51 vs. 0.49) and Daly up +3% (0.30 vs. 0.29).

Note that CBS's Thursday shows were delayed by a high-rated NFL overrun. Friday's "Kimmel," "Late Night" and "Last Call" were encores.

Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" figures except for the two most recent weeks, which are "live plus same day."


WEEK 4

Show...18-49...total viewers

11:35 p.m.-12:35 a.m.
Tonight...1.06/5...3.577 million
Dave *...0.58/3...2.625 million
Kimmel *...0.57/3...2.482 million

12:35-1:05 a.m.
Nightline...0.37/2...1.490 million

12:35-1:35 a.m.
Seth Meyers *...0.51/3...1.513 million
Ferguson *...0.37/3...1.396 million

1:35 a.m.-2:05 a.m.
Carson Daly * ...0.30/3...0.843 million

* CBS Thursday shows were delayed by an NFL overrun. Friday's "Kimmel," "Late Night" and "Last Call" were encores.


SEASON AVERAGES

Show...18-49...total viewers

11:35 p.m.-12:35 a.m.
Tonight...1.16/6...4.002 million
Dave...0.57/3...2.734 million
Kimmel...0.64/3...2.639 million

12:35-1:05 a.m.
Nightline...0.40/2...1.603 million

12:35-1:35 a.m.
Seth Meyers...0.51/3...1.573 million
Ferguson...0.39/3...1.432 million

1:35 a.m.-2:05 a.m.
Carson Daly ...0.31/3...0.869 million


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