NBC's TONIGHT SHOW Generates 2nd Biggest 18-49 Margin of Victory This Season

By: Dec. 12, 2017
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NBC's TONIGHT SHOW Generates 2nd Biggest 18-49 Margin of Victory This Season

TONIGHT SHOW STARRING JIMMY FALLON has dominated the ratings week of Dec. 4-8 in the key late-night demographic of adults 18-49, scoring "Tonight's" biggest margin over #2, excluding Thanksgiving week, so far this season, according to "live plus same day" results from Nielsen Media Research.

Over the last three weeks, "Tonight" has now delivered its three biggest 18-49 ratings of the season, its two most-watched weeks in the last six months and its three biggest 18-49 margins of victory so far this season.

For the week, "Tonight" generated a +43% margin of victory in adult 18-49 rating versus CBS' "The Late Show with Stephen Colbert" (with a 0.70 vs. a 0.49). Excluding "Tonight's" dominant +48% win during Thanksgiving week, this is the biggest margin of victory in 18-49 this season versus "Colbert." Besides Thanksgiving week, "Tonight" last delivered a bigger advantage with a +76% win the week of Sept. 4-8 (0.74 vs. 0.42).

Over the last three weeks, "Tonight" has delivered a 0.70 in 18-49 for the week of Dec. 4, a 0.71 for the week of Nov. 27 and a 0.77 for the week of Nov. 20. In total viewers, it's been 2.689 million, 2.830 million and 2.996 million for those weeks respectively. These are the three best "Tonight" ratings since Sept. 4-8 (0.74) and three most-watched weeks since June 12-16 (2.709 million).

At 12:35 a.m. ET, "Late Night with Seth Meyers" has now scored, over the last three weeks, his three top 18-49 ratings and three biggest total-viewer results of the season. Over those weeks, "Late Night" matched or topped all of its 18-49 weekly averages since December 2018 (since the week of Dec. 19-23, 0.47). Meyers scored a 0.41 rating for the week of Dec. 4 and 0.42 ratings for both the week of Nov. 27 and Nov. 20.

In total viewers, the last three weeks have been Meyers' three most-watched since the week of Feb. 27-March 3 (1.559 million). "Late Night" averaged 1.539 million for the week of Dec. 4,1.579 million for the week of Nov. 27 and 1.598 million for the week of Nov. 20.

At 1:35 a.m., "Last Call with Carson Daly" has, over the last three weeks, generated its three strongest weeks in both 18-49 and total viewers in nearly a year. (since averaging a 2.7 rating in 18-49 and 896,000 viewers for Dec. 19-23, 2016). For the week of Dec. 4, Daly scored a 0.27 in 18-49 and 887,000 viewers overall, for the week of Nov. 27, "Last Call" earned a 0.28 and 934,000, and for the week of Nov. 20, it was a 0.27 and 934,000.

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Dec. 4-8. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")



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