NBC's TONIGHT SHOW Delivers 2nd Biggest 18-49 Margin This Season
By: Caryn Robbins Dec. 05, 2017

The TONIGHT SHOW STARRING JIMMY FALLON has delivered a decisive victory for the ratings week of Nov. 27-Dec. 1 in the key late-night demographic of adults 18-49, scoring "Tonight's" biggest margin over #2, excluding Thanksgiving week, so far this season, according to "live plus same day" results from Nielsen Media Research.
Over the last two weeks, "Tonight" has now delivered its two biggest 18-49 ratings of the season, its two most-watched weeks since April and its two biggest 18-49 margins of victory so far this season. "Tonight's" 0.71 rating for the week is the show's best, excluding Thanksgiving week (which benefited from a particularly high-rated Thursday lead-in from primetime NFL football), since Sept. 4-8 (0.74). In total viewers, last week's average 2.830 million makes it the show's most-watched week, excluding Thanksgiving week, since April 3-7, 2.986 million). For the week, "Tonight" generated a +42% margin of victory in adult 18-49 rating versus CBS' "The Late Show with Stephen Colbert" (with a 0.71 vs. a 0.50). Excluding "Tonight's" dominant +48% win during Thanksgiving week, this is the biggest margin of victory in 18-49 this season versus "Colbert." Besides Thanksgiving week, "Tonight" last delivered a bigger advantage with a +76% win the week of Sept. 4-8 (0.74 vs. 0.42).(According to in-home viewing figures from Nielsen Media Research for the week of Nov. 27-Dec. 1. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")
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