NBC's TONIGHT SHOW Delivers 2nd Biggest 18-49 Margin This Season

By: Dec. 05, 2017
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

NBC's TONIGHT SHOW Delivers 2nd Biggest 18-49 Margin This Season

The TONIGHT SHOW STARRING JIMMY FALLON has delivered a decisive victory for the ratings week of Nov. 27-Dec. 1 in the key late-night demographic of adults 18-49, scoring "Tonight's" biggest margin over #2, excluding Thanksgiving week, so far this season, according to "live plus same day" results from Nielsen Media Research.

Over the last two weeks, "Tonight" has now delivered its two biggest 18-49 ratings of the season, its two most-watched weeks since April and its two biggest 18-49 margins of victory so far this season.

"Tonight's" 0.71 rating for the week is the show's best, excluding Thanksgiving week (which benefited from a particularly high-rated Thursday lead-in from primetime NFL football), since Sept. 4-8 (0.74). In total viewers, last week's average 2.830 million makes it the show's most-watched week, excluding Thanksgiving week, since April 3-7, 2.986 million).

For the week, "Tonight" generated a +42% margin of victory in adult 18-49 rating versus CBS' "The Late Show with Stephen Colbert" (with a 0.71 vs. a 0.50). Excluding "Tonight's" dominant +48% win during Thanksgiving week, this is the biggest margin of victory in 18-49 this season versus "Colbert." Besides Thanksgiving week, "Tonight" last delivered a bigger advantage with a +76% win the week of Sept. 4-8 (0.74 vs. 0.42).

Note that CBS excluded its Monday and Tuesday results last week.

At 12:35 a.m. ET, "Late Night with Seth Meyers" equaled the show's highest 18-49 rating (0.42, tying Thanksgiving week) in more than 11 months (since Dec. 19-23, 2016, 0.47) and generated the show's most-watched week (1.579 million), excluding Thanksgiving week, over that same span (since Dec. 19-23, 2016, 1.712 million).

At 1:35 a.m., an encore week of "Last Call with Carson Daly" scored the show's top 18-49 average (0.28) in nearly a year (since Dec. 12-16, 2016, 0.30) and tied the prior Thanksgiving week in total viewers (934,000) to match the most-watched "Last Call" week over that same period (since Dec. 12-16, 2016, 979,000).

The strong "Tonight Show" week was led by Thursday's telecast, which was delayed by a "Thursday Night Football" overrun. With a 0.93 rating in 18-49, the Nov. 30 telecast equaled the top "Tonight" result, excluding Thanksgiving and the opening night of the NFL season, since Thursday, Dec. 22, 2016 (1.19).

The top "Late Night" telecast of the week was the Thursday edition (delayed by an NFL overrun), which scored Meyers' best Nielsens in 18-49 (0.56) and total viewers (1.870 million), excluding Thanksgiving and the opening night of the NFL season, since Thursday, Dec. 22, 2016 (0.68 in 18-49, 1.991 million viewers overall).

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Nov. 27-Dec. 1. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")


Play Broadway Games

The Broadway Match-UpTest and expand your Broadway knowledge with our new game - The Broadway Match-Up! How well do you know your Broadway casting trivia? The Broadway ScramblePlay the Daily Game, explore current shows, and delve into past decades like the 2000s, 80s, and the Golden Age. Challenge your friends and see where you rank!
Tony Awards TriviaHow well do you know your Tony Awards history? Take our never-ending quiz of nominations and winner history and challenge your friends. Broadway World GameCan you beat your friends? Play today’s daily Broadway word game, featuring a new theatrically inspired word or phrase every day!

 



Videos