NBC's TODAY is No. 1 in Key A25-54 Demo' Topping GMA

By: Caryn Robbins Mar. 14, 2017

NBC News' TODAY was the number-one morning show last week topping ABC's "Good Morning America" once again in the key demo A25-54. TODAY has now won 63 straight weeks in the key demo (79 of 80 weeks), its best streak in more than four years. TODAY also grew its key demo lead over GMA by a giant 94% versus a year ago. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, season to date, and the total viewer gap between the two shows is 36% closer (-167,000 versus -262,000) versus last season.

Additionally, TODAY won the February sweep in the key demo, and last year, TODAY won eight weeks in total viewers including the week of the presidential election, the month of December, and the third quarter.

TODAY DIGITAL HIGHLIGHTS: TODAY reached more consumers than GMA on Yahoo with over 35.4 million unique visitors turning to TODAY.com in January for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 37 consecutive months (46 out of the last 47), TODAY.com has reached more mobile consumers than GMA on Yahoo. TODAY.com has gone from parity in mobile unique visitors in September 2013 to delivering more than 3.4x GMA on Yahoo's mobile visitor number in January 2016.