NBC's TODAY is No. 1 Morning Show, Topping ABC's GMA
NBC News' TODAY was the number-one morning show topping ABC's "Good Morning America" once again in the key demo A25-54. TODAY has now won 76 straight weeks in the key demo (92 of the last 93 weeks), its best streak in more than four years. TODAY was also the number-one morning show outright last Wednesday beating GMA in total viewers and all demos. Versus last year, GMA was down the most in total viewers (-10%) and for the second straight week posted all-time lows in the key demo (-14%). TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs, and TODAY has grown its A25-54 advantage over GMA by 39%, season to date versus last season. TODAY has also cut the total viewer gap with GMA by 19% season to date (-187,000 vs. -231,000 last season).
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.87 | 12 | 3,977 | 0.84 | 1,081 | 1.22 | 1,465 |
| CBS THIS MORNING | 2.44 | 10 | 3,370 | 0.47 | 608 | 0.72 | 865 |
| GOOD MORNING AMERICA | 2.98 | 12 | 4,087 | 0.70 | 898 | 1.02 | 1,225 |
TODAY finished #1 across-the-board on Wednesday morning, leading GMA by +49,000 total viewers, +268,000 A25-54 viewers, and +189,000 A18-49 viewers
For the week, TODAY averaged 1.465 million A25-54 viewers, topping GMA by +240,000 (+20%) and CBS by +600,000 (+69%)
- TODAY has ranked #1 among A25-54 viewers for 76 consecutive weeks (best streak in over four years) and 92 of the last 93 weeks
- TODAY saw its highest A25-54 margin over GMA since the week of 3/20/2017 and its biggest lead over CBS since the week of 1/23/2017
- Compared to the same week last year, TODAY increased its A25-54 advantage over GMA by 64%
- TODAY delivered a 1.22 A25-54 rating, +0.20 points ahead of GMA and +0.50 points more than CBS
- For the second straight week, GMA set a new all-time low among A25-54 viewers.
- CBS saw its lowest demo since the week of 7/27/2015).
TODAY averaged 1.081 million A18-49 viewers, +183,000 (+20%) more than GMA and +473,000 (+78%) higher than CBS
- TODAY improved its A18-49 advantages over GMA (by 83%) and CBS (by 7%) compared to the same week last season
- TODAY's 0.84 A18-49 rating led GMA by +0.14 points and CBS by +0.37 points
TODAY averaged 3.977 million total viewers, leading CBS THIS MORNING by +607,000 (+18%)
- TODAY added +30,000 total viewers week-to-week, the most among the morning news programs
- This was TODAY's best total viewer advantage over CBS in five weeks
- TODAY reduced GMA's total viewer lead by 18% week-to-week and by 72% versus the same week last season
Season-to-date:
TODAY ranks #1 among A25-54 viewers and A18-49 viewers
- TODAY's A25-54 and A18-49 leads over GMA have reached five-year highs
- TODAY has increased its A25-54 advantage over GMA by 39% vs. last season while its A18-49 lead over GMA has improved by 10%
TODAY's total viewer gap vs. GMA has been reduced by 19% (-186,000 vs. -231,000 last season)
Videos