NBC's TODAY Tops GMA in Key Demo for 100 Weeks; Best Streak in Over 4 Years
By: Caryn Robbins Aug. 08, 2017
NBC News' TODAY was the number-one morning show topping ABC's "Good Morning America" yet again in the key demo A25-54. TODAY has now won 100 of the last 101 weeks in the key demo (84 straight weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs and TODAY posted its highest averages in total viewers and all demos in five weeks.
TODAY has also cut the total viewer gap with GMA by 10% season to date (-197,000 vs. -219,000 last season) and increased its A25-54 advantage over GMA by 19% versus last season.TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.66 | 12 | 3,695 | 0.76 | 978 | 1.09 | 1,313 |
| CBS THIS MORNING | 2.29 | 10 | 3,168 | 0.45 | 577 | 0.67 | 803 |
| GOOD MORNING AMERICA | 2.92 | 13 | 3,943 | 0.68 | 872 | 1.03 | 1,239 |
TODAY posted multi-week highs in total viewers, A25-54, and A18-49 (best in five weeks)
For the week, TODAY averaged 1.313 million A25-54 viewers, leading GMA by +74,000 (+6%) and CBS by +510,000 (+63%)
- TODAY has ranked #1 among A25-54 viewers for 84 consecutive weeks (best streak in over four years) and 100 of the last 101 weeks
- TODAY delivered a 1.09 A25-54 rating, +0.06 points ahead of GMA and +0.42 points more than CBS
- TODAY added +35,000 A25-54 viewers versus prior week, improving its advantage over GMA by 54% (+74,000 vs. +48,000 prior week) and over CBS by 17% (+510,000 vs. +437,000 prior week
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