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NBC's TODAY Tops GMA in Key Demo for 100 Weeks; Best Streak in Over 4 Years

NBC News' TODAY was the number-one morning show topping ABC's "Good Morning America" yet again in the key demo A25-54. TODAY has now won 100 of the last 101 weeks in the key demo (84 straight weeks), its best streak in more than four years. TODAY's A25-54 and A18-49 wins over GMA have reached five-year highs and TODAY posted its highest averages in total viewers and all demos in five weeks.

TODAY has also cut the total viewer gap with GMA by 10% season to date (-197,000 vs. -219,000 last season) and increased its A25-54 advantage over GMA by 19% versus last season.

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 2.66 12 3,695 0.76 978 1.09 1,313
CBS THIS MORNING 2.29 10 3,168 0.45 577 0.67 803
GOOD MORNING AMERICA 2.92 13 3,943 0.68 872 1.03 1,239

TODAY posted multi-week highs in total viewers, A25-54, and A18-49 (best in five weeks)

For the week, TODAY averaged 1.313 million A25-54 viewers, leading GMA by +74,000 (+6%) and CBS by +510,000 (+63%)

  • TODAY has ranked #1 among A25-54 viewers for 84 consecutive weeks (best streak in over four years) and 100 of the last 101 weeks
  • TODAY delivered a 1.09 A25-54 rating, +0.06 points ahead of GMA and +0.42 points more than CBS
  • TODAY added +35,000 A25-54 viewers versus prior week, improving its advantage over GMA by 54% (+74,000 vs. +48,000 prior week) and over CBS by 17% (+510,000 vs. +437,000 prior week


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