NBC's TODAY Posts Big Wins in Total Viewers
For the first week of the 2017-2018 season, TODAY starts off strong as the number-one morning show outright, topping ABC's "Good Morning America" in total viewers and all demos for two days last week, Monday and Thursday. TODAY also won the week in the key demo A25-54, posting a three-week high over GMA and marking 92 straight weeks in the top spot (108 of the last 109 weeks), its best streak in more than five years. Year to year, TODAY narrowed the total viewer gap with GMA by 28%, and week to week by a giant 68%.
In its debut week, MEGYN KELLY TODAY at 9 a.m. posted more than 2.5 million total viewers, up 2% from the prior week (+50,000 viewers). Among A25-54, the new hour averaged 765,000 viewers, with Friday's broadcast posting a 16% increase compared to the previous day.
TODAY with Kathie Lee and Hoda at 10 a.m. was the number-one hour topping the broadcast competition in the key demo for the second straight season and posting its highest key demo lead over The View in six years. For the week, the 10 a.m. hour was up 4% in total viewers, 6% among A25-54 and 5% among A18-49 versus the prior week.