NBC's THE VOICE and THE VILLAGE Switching Tuesday Timeslots
NBC is shifting two of its Tuesday series by moving "The Village" to 8 p.m. and "The Voice" to 9 p.m. The five-week change will begin April 23 and conclude May 21.
The new season of "America's Got Talent" premieres on Tuesday, May 28 (8-10 p.m.) followed by the series premiere of "Songland" (10-11 p.m.).
"The Village" is more time-shifted than "The Voice" and with HUT levels down at 8 p.m., many viewers will watch the show on a delayed basis.
"The Voice" will now be a tentpole show at 9 p.m. touching on both the 8 and 10 p.m. shows.
In "live plus seven day" Nielsens, the Tuesday edition of "The Voice" is averaging a 2.1 rating and 10.9 million viewers overall, with the 18-49 rating growing to a 2.9 after 35 days of linear and projected digital viewership. The show is gaining momentum on nonlinear platforms, with the spring cycle's "blind audition" episodes topping the fall cycle's blind auditions in L+7+digital figures for the first time since that data stream was initiated during the 2014-15 season.
"The Village" is growing by 71% going from "live plus same day" Nielsens to L+7, from a 0.7 to a 1.2, and by 2.4 million persons in total viewers, from 4.2 million to 6.6 million.
