NBC's THE VOICE Grows vs Last Week's Results in Total Viewers
By: Caryn Robbins Oct. 06, 2015
In three weeks, has delivered NBC's three highest ratings in the slot, excluding sports, in nearly 11 months (since Nov. 10, 2014, 2.5 with "The Blacklist").
"Blindspot" delivers heavy time-shifting -- last week's "Blindspot" generated NBC's biggest increase in nearly a year in L+3 18-49 ratings (1.60, biggest lift since "The Blacklist" on Nov. 10, 2014). In total viewers, last week's "Blindspot" retained 99% of its Week 1 lift of +4.6 million, which was the #1 increase on all of broadcast and cable television in the last six months, since "The Walking Dead" on March 29 (+4.7 million). "The Voice" (3.2/10 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET) retains 97% of last week's 3.3 in these prelim fast-affiliate ratings and 94% of last week's 3.4 in official nationals. Is up versus last week's fast-affil result in total viewers (11.895 million vs. 11.832 million). Wins the slot in adults 18-49, adults 18-34, adults 25-54, total viewers and nearly all other key measures, including a win over ABC's "Dancing with the Stars" in total viewers. Jumped +28% versus what the prior cycle was averaging in last May's sweep (3.2 vs. 2.5) and was up +14% in total viewers (11.895 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and ESPN's NFL football.Videos