NBC's THE VOICE Grows +4% Week to Week

By: May. 12, 2015
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"The Voice" (2.4/8 in 18-49, 9.8 million viewers overall from 8-10:01 p.m. ET) grew +4% week to week in 18-49 (2.4 vs. 2.3) to rate within 0.1 of the comparable episode during the prior cycle (2.4 vs. 2.5 on Dec. 8, 2014).

"The Voice" ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as men and women 18-49; adults, men and women 25-54; adults 18-34 (tie) and women 18-34 (tie).

"The Voice" will add significant viewership via time-shifting: Monday's "Voice" has grown by +25% in 18-49 rating (from a 3.35 to a 4.20) and 2.2 million viewers overall (12.1 million to 14.3 million).

Upscale: Last week "Voice" delivered the most upscale 18-49 audience of the night among Big 4 programs, indexing at 120 among adults 18-49 living in homes with #100K+ incomes (100 represents an average concentration of those homes, L+SD).

"The Night Shift" (1.2/4 in 18-49, 5.1 million viewers overall from 10:01-11 p.m. ET) is running within 0.2 of the time-period lead in adult 18-49 among the ABC-CBS-NBC dramas (with a 1.2 rating vs. a 1.4 for ABC's "Castle" season finale) and is running within 0.1 of its rating from last week (1.2 vs. 1.3).

"The Night Shift" is maintaining 100% of its rating week to week in adults 18-34 (0.8 vs. 0.8), men 18-34 (0.5 vs. 0.5), men 25-54 (1.1 vs. 1.1) and is up +10% week to week in women 18-34 (1.1 vs. 1.0).

"The Night Shift" will add significant viewership via time-shifting: "The Night Shift" has increased by +37% in 18-49 rating this season (from a 1.35 to a 1.85) and 1.7 million viewers overall (5.5 million to 7.2 million) going from L+SD to L+7.

Projected "Live Plus Three Day," "Live Plus Seven Day" and "L+7 Plus Digital" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...2.4...2.8...3.0...3.1
The Night Shift...1.2...1.6...1.6...1.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7...L+7+Digital
The Voice...9.84 million...11.34 million...11.70 million...12.00 million
The Night Shift ...5.07 million...6.43 million...6.71 million...6.91 million


In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; CBS's "Late Show with David Letterman," 3.0/8; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.


· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


For the Week:

· With Monday's telecast of "The Voice" ranking #3 among primetime programs on the Big 4 networks, NBC has averaged a 1.2 rating, 4 share in adults 18-49 and 5.4 million viewers overall for the week of May 4-10, according to "live plus same day" viewing figures from Nielsen Media Research, with.


· Last Tuesday's edition of "The Voice" joined the Monday telecast in the week's Top 10, tying for #8. Joining the two "Voice" episodes among the week's top 40 primetime shows on the Big 4 networks were Tuesday's "Chicago Fire" (tied for #19), Thursday's "The Blacklist" (tied for #27), Wednesday's "Chicago P.D." (tied for #27), Monday's "Night Shift" (tied for #36) and Tuesday's live telecast of "Undateable" (tied for #36).


· For the 2014-15 season to date, NBC ranks #1 among the Big 4 networks in adults 18-49 as well as men 18-49 and adults and men 18-34.


· In total viewers, NBC is #2 for the season, and running within 7% of its year-ago Olympics-boosted average (8.7 million vs. 9.4 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the second year in a row NBC has ranked #2 in total viewers at this point in the season, marking first two times since 2003-04 that NBC has ranked higher than #4 in total viewers at this point.


WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...1.2...5.438 million
CBS...1.3...8.103 million
ABC...1.6...6.568 million
Fox...1.0...3.194 million

SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...2.4...8.685 million
CBS...2.3...11.302 million
ABC...2.2...7.929 million
Fox...2.0...5.856 million


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated. Season-to-date averages are "most current," "live plus seven days" for all but the most recent two weeks, which are still L+SD.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos